Best Video Monetization Platforms for Publishers

Video Monetization Platform: Models

• AVOD (Advertising Video on Demand): AVOD platforms offer free content to viewers supported by advertisements. AVOD is suitable for publishers looking to reach a broad audience and monetize their content through ad revenue while offering free access to viewers. 
• SVOD (Subscription Video on Demand): SVOD platforms require viewers to pay a subscription fee to access content without interruptions from advertisements. SVOD is ideal for publishers with a large library of exclusive or premium content seeking recurring revenue from a dedicated subscriber base.
• TVOD (Transactional Video on Demand): TVOD platforms enable viewers to pay for individual pieces of content on a pay-per-view basis. TVOD is beneficial for publishers wanting to monetize specific pieces of content on a per-view or per-item basis, appealing to users looking for on-demand access to individual titles without a subscription commitment.

How to Choose the Best Video Monetization Platforms for Publishers?

A video monetization platform can impact your revenue, user engagement, and overall success as a publisher. This is why choosing a good network is an essential factor. Here are some things to consider during your search:

• Ad Formats: Video monetization platforms offer different video ad formats, including pre-roll, mid-roll, and post-roll ads. Choosing a network that provides a variety of formats relevant to your content and audience can maximize your revenue potential. Additionally, considering platforms that support subscription-based monetization will enable you to offer premium content to loyal viewers.
  
• Targeting Capabilities: Comprehensive targeting capabilities will ensure that you reach your audience effectively. This includes targeting based on user behaviour, interests, location, and device type. The more precise the targeting capabilities, the more relevant and thus engaging the video ads will be for your user base.
  
• Ad Quality: Publishers should choose a video monetization platform that offers high-quality ads that don't negatively impact the user experience. The platform should focus on non-intrusive ads that are relevant and engaging.
• Revenue Potential: One of the most crucial factors to consider when choosing a video monetization platform is its revenue potential. Platforms that provide high eCPMs (effective cost per thousand impressions) and offer various monetization options, such as CPCV (cost-per-completed-view) or CPV (cost-per-view) models can extend the revenue generation scope better than platforms that offer a single model.
  
• Integration and Support: Opting for a video monetization platform that is easy to integrate with your existing systems can save time and effort. Additionally, good technical support and a user-friendly interface will help you get started quickly.
  
• Reputation: Researching the platform's reviews, ratings, and the quality of the ads based on the experience of other publishers can prove to be beneficial. 

By considering the above factors, you can choose a video monetization platform that is best suited to your revenue requirements. Dedicated video streaming networks are great for reaching large audiences and catapulting ad revenue by significantly enhancing your content creation efforts. These networks not only provide the tools necessary to target and engage a specific audience but also offer the flexibility and control needed to maximize your broadcasting goals for sustained returns which can be enhanced using Video Ad Players.