iZooto is a solution for owned audience marketing that uses push notifications as a channel to assist publishers in building, owning, and engaging their audience. With the help of iZooto, publishers can control their audience and rely less on Google and Facebook. To encourage recurring visitors and increase the revenue from their current display advertising, publishers connect their audience with targeted and automated alerts. Publishers can also use notifications to push adverts to their audience and increase their income.

You can own, engage, and keep your audience with the help of iZooto. They evaluate your marketing requirements and make sure you can automate and personalize your engagement. You may directly communicate with your audience with iZooto, increase traffic to your website, and increase sales. 

iZooto helps you segment and target your audience as well as re-target abandoned subscribers. It provides mobile app notifications and messenger auto-engagements. To retain fly-by visitors, it targets them with exit intent push notifications, messenger notifications, and new hub features. For an engaged audience, it provides the news hub feature, best practices for engagement, and recovers abandoned tabs and video watch time. It welcomes repeat visitors with repeat notifications and provides them with the news hub features with the latest posts and notifications.  It allows you to segment and target them, especially by using messenger notifications, which has been shown to increase opt-in rates by 12-15%. iZooto is GDPR and CCPA-compliant push notification platform. 

iZooto has been consistent in paying all its publishers. It follows a monthly payment cycle, and the payouts are processed by the end of every month once the publisher reaches the minimum payout threshold. The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world. For additional queries, please drop a mail at [email protected]

iZooto's CPM rates can vary based on factors such as the geographic location of the audience, the quality of traffic, the industry or niche, and the overall engagement metrics of the push notifications. Typically, it can range between $3 to $5 for tier-1 traffic sources and in the range of $0.50 to $1 for tier 2 traffic. The following CPM rates are using for news vertical but can be higher for niches like finance, health, and wellness. 

iZooto, founded in 2016 and headquartered in Noida, India, is a leading digital marketing platform specializing in web and mobile push notifications. Serving over 15,000 publishing businesses across more than 100 countries. Here are some additional key facts about iZooto- the leading push notification platform for publishers. 

• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• iZooto is being used by leading publishers across the globe to build repeat traffic and monetize their push notification subscribers. 
• 15000+ marketers use iZooto.
• iZooto has won several awards and acclaims, including High Performance 2023, Best Est ROI 2023, Easiest to Use for Small Business, and Fastest Implementation for Small Businesses.
• 250 billion notifications are processed by iZooto monthly.

iZooto is primarily a push notification platform designed to help publishers monetize their websites by engaging and retaining users. Here are some key points about how iZooto monetizes different types of sites:

• News and Media: iZooto helps news and media websites increase their return traffic by sending personalized news updates and breaking news alerts. This increased engagement translates into higher ad revenues.
• Blogs and Niche Sites: Bloggers can use iZooto to send targeted notifications about new posts, special offers, and events, driving more traffic and improving monetization through affiliate links and ads.
• E-commerce Websites: E-commerce sites can use iZooto to send notifications about new product arrivals, flash sales, abandoned carts, and price drop alerts, which can drive sales and reduce cart abandonment rates.
  

iZooto serves a wide range of geographies (GEOs) across the globe. As one of the fastest growing push notification platform, it supports publishers in various regions, enabling them to reach their audiences effectively. Some of the key GEOs served by iZooto include APAC, MENA, Latin America, North America and Europe. 

Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. As a publisher, you can signup, install the WordPress plugin, integrate your website on the iZooto panel, and start collecting subscribers. Once you have 5000 subscribers from the US or tier-one countries, it is best to activate monetization, which can then be requested. Your account manager can activate monetization on your site, and you can see the daily earnings on the iZooto dashboard. 

Alternatively, any publisher who is currently using iZooto can request to be a part of the Monetization Plan by sending a mail to [email protected], including your Google Analytics Statistics, so that they can check your Page Views to confirm the 300,000 monthly traffic threshold.

iZooto doesn't require any upfront pricing for using its products. However, iZooto follows a tiered revenue-sharing model for publishers based on the overall subscribers and traffic to incur its operating costs. Thus, iZooto is free to use for publishers of any type and runs on an ad-based model. 

iZooto follows a tiered revenue-sharing model based on the overall subscribers and traffic. Publishers having significant traffic from tier-one countries are eligible for the highest revenue shares. Like other ad formats, the revenue from push notification ads is highest for countries like the US, CA, AU, etc.

iZooto has continued to create a suite of publisher-focused products aimed at increasing website engagement, repeat visitors, and audience ownership. Take a look at the various engagement formats that can drive more traffic to your site.  

• Web Push Notifications: Bring website visitors back to your site with highly contextual website push notifications.
• Mobile App Notifications: Win your user's undivided attention through targeted app push notifications.
• Messenger Push Notifications: Bypass the Facebook algorithm and increase Facebook reach and engagement.
• News Hub: Increase content discoverability on your website with a personalized notification inbox.
• On-site Engagement: Convert flybys into engaged readers and get more page views