iZooto

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iZooto offers a comprehensive product suite specifically catered to help publishers and marketers engage their audiences and drive revenue through personalized push notifications. Here's an overview of the key products within the iZooto product suite:

• Web Push Notifications- With iZooto's web push notifications, you can create powerful notifications and customize them with ease. iZooto allows you to segment and thus target the right audience with your push notifications. For repeated visitors, it updates the notifications and shows them the latest ones first. It uses an RSS feed to allow you to auto-engage with your audience without the use of code. 
• App Push notifications- Use segmentation to target the right audience at the right time.
• Messenger Notifications- These allow you to bypass the Facebook algorithm and reach your audience. You can now drive your newsletter right in their chatbox. Every time someone comments on your post, iZooto sends them a notification, allowing them to convert to your newsletter. Messenger notifications have led to an increase in opt-in rates by 12-15% and, in some cases, even 21%. They also help improve retention by 4X- 5X and give 8 times more returning viewers than organic traffic. 
• News Hub: iZooto shows a log of all the notifications you have sent to your customers in one week. It is also personalized. 
• On-Site Interactions- Increase your page views and revenue with this feature. Exit-intend notifications encourage fly-by visitors or editing visitors to read one more page, thus retaining them longer. 
  

Over the years, iZooto has added a variety of features and capabilities designed to help publishers and marketers engage their audiences and drive revenue through personalized push notifications. Here’s a detailed look at its key features and capabilities:

• It assists you in re-engaging website visitors using highly contextual website push notifications.
• Through carefully chosen app push notifications, you can capture your consumers' full attention.
• You may enhance Facebook reach and engagement by avoiding the Facebook algorithm.
• With a customized notification inbox, it can improve how easily people can find content on your website.
• It turns casual browsers into interested readers, increasing page views.

iZooto has been consistent in paying all its publishers. It follows a monthly payment cycle, and the payouts are processed by the end of every month once the publisher reaches the minimum payout threshold. The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world. For additional queries, please drop a mail at [email protected]

iZooto's CPM rates can vary based on factors such as the geographic location of the audience, the quality of traffic, the industry or niche, and the overall engagement metrics of the push notifications. Typically, it can range between $3 to $5 for tier-1 traffic sources and in the range of $0.50 to $1 for tier 2 traffic. The following CPM rates are using for news vertical but can be higher for niches like finance, health, and wellness. 

iZooto, founded in 2016 and headquartered in Noida, India, is a leading digital marketing platform specializing in web and mobile push notifications. Serving over 15,000 publishing businesses across more than 100 countries. Here are some additional key facts about iZooto- the leading push notification platform for publishers. 

• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• iZooto is being used by leading publishers across the globe to build repeat traffic and monetize their push notification subscribers. 
• 15000+ marketers use iZooto.
• iZooto has won several awards and acclaims, including High Performance 2023, Best Est ROI 2023, Easiest to Use for Small Business, and Fastest Implementation for Small Businesses.
• 250 billion notifications are processed by iZooto monthly.

iZooto is primarily a push notification platform designed to help publishers monetize their websites by engaging and retaining users. Here are some key points about how iZooto monetizes different types of sites:

• News and Media: iZooto helps news and media websites increase their return traffic by sending personalized news updates and breaking news alerts. This increased engagement translates into higher ad revenues.
• Blogs and Niche Sites: Bloggers can use iZooto to send targeted notifications about new posts, special offers, and events, driving more traffic and improving monetization through affiliate links and ads.
• E-commerce Websites: E-commerce sites can use iZooto to send notifications about new product arrivals, flash sales, abandoned carts, and price drop alerts, which can drive sales and reduce cart abandonment rates.
  

iZooto serves a wide range of geographies (GEOs) across the globe. As one of the fastest growing push notification platform, it supports publishers in various regions, enabling them to reach their audiences effectively. Some of the key GEOs served by iZooto include APAC, MENA, Latin America, North America and Europe. 

Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. As a publisher, you can signup, install the WordPress plugin, integrate your website on the iZooto panel, and start collecting subscribers. Once you have 5000 subscribers from the US or tier-one countries, it is best to activate monetization, which can then be requested. Your account manager can activate monetization on your site, and you can see the daily earnings on the iZooto dashboard. 

Alternatively, any publisher who is currently using iZooto can request to be a part of the Monetization Plan by sending a mail to [email protected], including your Google Analytics Statistics, so that they can check your Page Views to confirm the 300,000 monthly traffic threshold.

iZooto follows a tiered revenue-sharing model based on the overall subscribers and traffic. Publishers having significant traffic from tier-one countries are eligible for the highest revenue shares. Like other ad formats, the revenue from push notification ads is highest for countries like the US, CA, AU, etc.

iZooto has continued to create a suite of publisher-focused products aimed at increasing website engagement, repeat visitors, and audience ownership. Take a look at the various engagement formats that can drive more traffic to your site.  

• Web Push Notifications: Bring website visitors back to your site with highly contextual website push notifications.
• Mobile App Notifications: Win your user's undivided attention through targeted app push notifications.
• Messenger Push Notifications: Bypass the Facebook algorithm and increase Facebook reach and engagement.
• News Hub: Increase content discoverability on your website with a personalized notification inbox.
• On-site Engagement: Convert flybys into engaged readers and get more page views