Google AdSense

• High CPC Rates: for websites with niche traffic. 
• Multiple Ad Formats: Offers multiple ad formats with AI-driven optimization to increase page clicks.
• Performance Tracking: Detailed ad analytics and reporting that can measure performance.  
• Global Fill Rate: Offers 100% fill rates for any geography due to a huge base of advertisers. 
• Relevant Ads: Offers contextual display ads and search ads for better monetization.

AdSense pays its publishers every month on the 21 to 22nd calendar date. Based on your choice of payment methods, it should take a week at max to see the payment in your bank account. The minimum payment threshold is $100 and depending on your payment address, the following options may be available to you: Check, Electronic Funds Transfer (EFT), EFT via Single Euro Payments Area (SEPA), and Wire Transfer. Once you reach the minimum threshold of $100, you should start receiving your payments.

• AdSense is used by more than two million people.
• The platform helps you monetize your your site, with millions of advertisers competing for your ad space.
• They optimize the size of your ad units to fit desktops or mobiles, making them more visible. You can do so by just adding a piece of code to help show ads tailored to your site's layout.

Serves worldwide

Publishers need to have a fully functional website with family-friendly content and some amount of organic traffic to get approved by AdSense. You need to have a privacy policy page clearly stating that you wish to run ads on your blog. Additionally, you need to ensure that your site is easy to navigate and has resourceful content. These are in a nutshell, some of the publisher eligibility criteria. You don't need to have your website live for 6 months to be eligible for AdSense approval. However, publishers need to have some amount of traffic for the approval to speed up.

AdSense shares 68% of the revenue it generates from ads to its publisher partners. However, for search ads, the revenue share percentage is down to 50%. The revenue share is fixed for any type of publisher, be it large or small.

Google Adsense offers a number of ad formats. These ad formats are auctions in CPC and CPM bids and the ads from the winning bid are shown on the website. AdSense also offers granular reporting based on the performance of the ad units.

• Display Ads: It is essentially a blanket term for image/video ads of all shapes and sizes.
• Native Ads: These are also referred to as ‘recommended content’ or ‘promoted stories’ and are a way of advertising content in a way that is ‘native’ to its environment.
• In-feed Ads: This format seamlessly blends into the content feed of a website, app, or social media platform. In-feed ads mimic the style, format, and layout of the surrounding content, making them appear as natural and non-disruptive elements within the user's feed.
• In-article Ads: These ads use a layout that fits their placement and follows the reader's flow.
• Multiplex Ads: Multiplex ads are a type of native ad format that serve multiple ads in a grid within an ad unit. This format is customizable—you can change the style to fit your site.
• AMP Ads: AMP Ads is an open source project that aims to make the mobile web better by providing a framework for building content pages that consistently load fast.
• Search Engine Ads: These are a form of online advertising that appears alongside organic search results on search engine results pages.
• Vignette Ads: These are full-screen ads that appear between page loads and can be skipped by users at any time. 
• Auto Ads: With Auto ads, you place one piece of code on all pages across your site. Auto ads will then scan your site and automatically place ads where they're likely to perform well and potentially generate more revenue.
• Anchor Ads: Anchor ads allow you to improve the monetization of your web pages, using a high-performing format that is compliant with the Better Ads Standards. Users can collapse an anchor ad at any time by clicking the arrow.