Best Video Monetization Platforms for Publishers
Online video streaming has skyrocketed into widespread popularity due to its convenience, variety, and sheer virality as a medium. According to the Interactive Advertising Bureau, 7 out of 10 users tune into a live stream daily. Statistica projects that global video streaming revenue will experience a Compound Annual Growth Rate of 8.27% from 2024 to 2027, resulting in a market volume of $137.70 billion by 2027. Additionally 5G cut has latency by 10x. Earlier when creators wanted to monetize their videos, YouTube was the only bet. Today dedicated video ad networks have changed the game with different monetization models like AVOD, SVOD, and TVOD, for broadcasters to generate revenue. Video monetization platforms can enable you to reach larger audiences, significantly impact how audiences consume and interact with content, and retain flexibility and control through real-time statistics and engagement reports.
Benefits of Video Monetization Platforms for Publishers
- Global Demand: Without demand for your video ad inventory, your online video monetization efforts will fall short. Video Monetization Platforms connect you with global demand without the need to shop around for video ad exchanges to find advertisers.
- User Experience: Video monetization platforms offer better user experiences with HD and 4K video quality and non-intrusive ad placements to encourage audience engagement and retention.
- Additional Revenue Stream: They can serve as an additional revenue stream, with various ad formats such as pre-roll, mid-roll, post-roll, overlay ads, and native ads, for publishers to monetize content effectively.
- Optimization Tools: Video monetization platforms come with various optimization tools such as A/B testing, ad placement optimization, and ad format optimization to improve the performance of their video ads.
- Targeted Ads: They enable publishers to target their ads to specific audiences based on demographic information, interests, and behaviour. Such targeting results in more relevant and personalized ads, which can optimize engagement and revenue.
- Higher CPM Rates: Video ads often have 5-7X higher CPMs than regular display ads due to their higher engagement rates.
With its innovative approach to video monetization, Viewdeos gives publishers the freedom to grow their businesses on their own terms and maintain the best user experience. In order to consistently generate high profits and provide an excellent user experience, their services are offered as a fully managed, customized, all-in-one solution that includes a video player, video advertisements, access to premium advertisers, and video content.
Aniview is a multichannel video monetization platform that helps publishers get a steady income from their digital video content for web, mobile, and CTV. With over 15 billion monthly impressions and a variety of ad types, including instream, outstream, and in-banner ads, the network enables publishers to establish lucrative collaborations. Aniview is a multi channel video monetization platform for web, mobile and CTV, that assists publishers in generating sustainable revenue from their digital video content. The network has 15+ billion monthly impressions along with a range of ad formats from outstream, instream, and in-banner ads, for publishers to forge profitable partnerships.
The video monetization platform, Connatix facilitates the yield maximization for publishers via it's strong revenue engine. Equipped with its ad server and exchange, it enables the access of premium demand whilst simultaneously growing direct sales. It aids in reduction of your tech fees and maximizes revenue for you.
Offers a full-stack video monetization platform, Select Media offers high-quality video performance via its full-stack and outstream video SSP tech and with access to an influential real-time dashboard, a state-of-the-art video players and more to host video ads.
As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.
Brightcove is a streaming video platform for hosting, sharing, and streaming video content and offers a scalable, relaible and secure platform for publishers.
Undertone’s video ad formats offer high-value, cross-screen ad solutions to drive incremental revenue for publishers. Supporting three kinds of integrations: Client-Side Header Bidding via Pre bid or Index Exchange, Service Side Header Bidding via Amazon’s TAM, and Direct-Tag via GAM, Undertone works across all verticals to bring effective yield optimization through unique demand.
SpotX is a trusted platform for premium publishers and broadcasters and powers programmatic video across all screens.
The video monetization platform, Unruly helps publishers get the maximum value from their ad inventory across a range of devices and screens. It offers advanced unified auction and ad serving to deliver better ad-viewing experience and offers truly unique demand.
Ex.co is the publisher-first video platform that helps publishers reach goals they care about.
Video Monetization Platform: Models
- AVOD (Advertising Video on Demand): AVOD platforms offer free content to viewers supported by advertisements. AVOD is suitable for publishers looking to reach a broad audience and monetize their content through ad revenue while offering free access to viewers.
- SVOD (Subscription Video on Demand): SVOD platforms require viewers to pay a subscription fee to access content without interruptions from advertisements. SVOD is ideal for publishers with a large library of exclusive or premium content seeking recurring revenue from a dedicated subscriber base.
- TVOD (Transactional Video on Demand): TVOD platforms enable viewers to pay for individual pieces of content on a pay-per-view basis. TVOD is beneficial for publishers wanting to monetize specific pieces of content on a per-view or per-item basis, appealing to users looking for on-demand access to individual titles without a subscription commitment.
How to Choose the Best Video Monetization Platforms for Publishers?
A video monetization platform can impact your revenue, user engagement, and overall success as a publisher. This is why choosing a good network is an essential factor. Here are some things to consider during your search:
- Ad Formats: Video monetization platforms offer different video ad formats, including pre-roll, mid-roll, and post-roll ads. Choosing a network that provides a variety of formats relevant to your content and audience can maximize your revenue potential. Additionally, considering platforms that support subscription-based monetization will enable you to offer premium content to loyal viewers.
- Targeting Capabilities: Comprehensive targeting capabilities will ensure that you reach your audience effectively. This includes targeting based on user behaviour, interests, location, and device type. The more precise the targeting capabilities, the more relevant and thus engaging the video ads will be for your user base.
- Ad Quality: Publishers should choose a video monetization platform that offers high-quality ads that don't negatively impact the user experience. The platform should focus on non-intrusive ads that are relevant and engaging.
- Revenue Potential: One of the most crucial factors to consider when choosing a video monetization platform is its revenue potential. Platforms that provide high eCPMs (effective cost per thousand impressions) and offer various monetization options, such as CPCV (cost-per-completed-view) or CPV (cost-per-view) models can extend the revenue generation scope better than platforms that offer a single model.
- Integration and Support: Opting for a video monetization platform that is easy to integrate with your existing systems can save time and effort. Additionally, good technical support and a user-friendly interface will help you get started quickly.
- Reputation: Researching the platform's reviews, ratings, and the quality of the ads based on the experience of other publishers can prove to be beneficial.
By considering the above factors, you can choose a video monetization platform that is best suited to your revenue requirements. Dedicated video streaming networks are great for reaching large audiences and catapulting ad revenue by significantly enhancing your content creation efforts. These networks not only provide the tools necessary to target and engage a specific audience but also offer the flexibility and control needed to maximize your broadcasting goals for sustained returns which can be enhanced using Video Ad Players.