SpotX
SpotX is a trusted platform for premium publishers and broadcasters and powers programmatic video across all screens.
SpotX Description
SpotX offers optimal efficiency in the complex video ad landscape. It is a complete video ad-serving platform that empowers publishers to simplify workflows while maximizing yield. Their video-first technology includes ad management, campaign management, and ad trafficking, allowing you to manage traditional direct sales, programmatic direct, and private marketplace deals using a single platform.
SpotX Features and Capabilities
- Cross-screen: Helps monetize all your video inventory across the web, mobile app, or connected devices.
- Holistic platform: Helps manage all traditional direct-sold and programmatic demand in a single platform to yield the highest revenue for every impression sold.
- Transparency and informed control: This helps optimize your revenue potential in real-time with industry-leading transparency in every transaction.
- Integrated demand: Offers full support for integrations via SDKs, VAST, VPAID, and JavaScript Tags.
- Curated deals: Helps transact on a basis of your inventory’s most coveted attributes, including viewability, player size, and unique audience characteristics.
- Intelligent OTT ad decisioning: Helps manage all of your video ad monetizations holistically with Total Connect+, our suite of advanced integrations built to unify programmatic and traditional-direct campaigns across ad platforms.
- Header bidding: Helps activate video-first parallel ad decisioning via direct and tag-based server-side integrations.
- Video player bidding: Helps activate parallel ad decisioning with the flip of a switch through our industry-leading joint solution with JW Player.
SpotX Ad Formats
SpotX offers various ad formats like:
- OTT ads
- Short-form ads
- Interstitial ads
- Out-stream ads
