JW Player Description
JW Player is a frictionless Live & VOD streaming solution designed to help publishers, broadcasters, and businesses deliver high-quality video content across all devices. Its quick and accessible HTML5 player contributes to its popularity as one of the most widely used video players online. Known for its robust features, scalability, and ease of use, the tool produces displays dependably, and beautifully across all screens.
For publishers looking to enhance their video delivery and user experience, JW Player can help you both build your audience and meet whatever income targets you may currently have in place throughs its comprehensive services that include adaptive streaming, wide format support, a customizable player, detailed analytics and robust ad integrations. Their all-encompassing management system can complement most online video strategies and approaches, with the best ad fill and CPMs.
Quick Facts
JW Player Products
- Fastest HTML5 Player: Reach, engage and monetize more viewers with the world’s first, fastest, and feature-rich HTML5 video player.
- OTT Apps: Manage, publish, monetize, and analyze your Live & VOD content across web & OTT all from one single platform.
- Outstream Player: JW Player's outstream player is continually updated to the latest browser and ad standards to maximize the value of every impression, with zero cuts of the ad revenue from your site.
- Live and VOD Streaming: Live streaming solutions designed for scale, with 24/7 Live, instant live events, and comprehensive Live to VOD & Catch-Up services to connect and engage deeper with global audiences.
- Studio DRM: Securely deliver and monetize premium content with security options such as studio-approved DRM, geo-blocking, URL token signing and more.
- Programmatic Advertising: Ensure your ads are showing up within contextually relevant content, optimized for maximum viewability with industry-leading safety, reporting, and analytics
- Subscription & Payment: Design customized subscription models that best meet the specific needs of your viewers. Tailor packages and subscription tiers with viewer-driven payments and access options. Define entitlements on a per collection or even per video asset basis.
- Web App: Easily deploy engaging Web App experiences across devices with minimum development.
JW Player Features and Capabilities
- High Quality Video Playback: It provides high-quality, reliable playback so you can reach global audiences. The platform provides a lovely experience across websites, mobile apps, and connected TV while also boosting your ad revenue.
- Increase video viewing by up to 100%: JW Player ensures your audience is primed to stay on-site as long as possible by keeping them engaged and interacting with your video content.
- Increase Video Plays & Ad Inventory: Increase incremental plays up to 60% and create demand for premium ads. Expand video plays with industry-leading features designed to maximize advertising potential.
- Adaptable Streaming: JW Player's streaming services quickly process and provide high-quality video to your audience on all devices in reduced file size.
- Specialist Support Team: To maximize your fill rate and CPMs across formats and screens, the platform's industry-leading ad support can help you learn about best practices and how to use its cutting-edge technology, like Video Player Bidding.
- Revenue Boost: Publishers can optimize ad placements and leverage various monetization strategies to maximize earnings.
- Comprehensive Reports: You can access detailed reports to measure the success of your video content and monetization strategies.
JW Player Ad Formats
JW Player offers the following Ad Tag formats:
- VAST/VPAID: These create a communication link between the server and the video player. This is the default and most widely used method.
- Google IMA: These are suites of SDKs that make it easy to integrate multiple ads into your websites and apps. Google's Interactive Media Ads (IMA) SDK version 3 provides support for serving ads via Google's proprietary platforms along with other third-party ad servers.
- VMAP: VAST or Google IMA Ads served by a VAST-compliant video ad server can be scheduled throughout video playback in a VMAP tag.
- Freewheel: FreeWheel's HTML5 Ad Manager SDK provides support for serving ads via FreeWheel's proprietary ad server via configuration in their MRM Platform. Serving ads via FreeWheel requires an existing relationship with FreeWheel and is largely separate in implementation from VAST/IMA.
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