Premium Publishers

• Digital Consultation: They offer a customer-service based consulting approach to help publishers identify any missed potential revenue, which could involve exploring new placements, formats, or strategies.
• Ad Operations: They handle ad trafficking, campaign optimization, media planning, and reporting with a focus on quality and efficiency to deliver results for publishers.
• Monetization solutions: They monetize display, video, audio, and other non- standard formats. Publishers can access premium demand directly from top advertisers to enhance their revenue potential.

For Display ads: 

• They offer access to AdExchange (AdX) and premium demand sources.
• Their services include premium direct campaigns known for high CPM rates.
• These campaigns are suitable for desktop, mobile, and tablet platforms, including AMP compatibility.

For video ads:

• They offer In-Stream & Out-Stream video formats.
• Their platform features premium direct video campaigns with the highest CPM and fill-rate.
• They provide support for Javascript, VAST/VPAID, and IMA tags to optimize video ad integration.

• They grant access to AdExchange (AdX) and premium demand sources, facilitating high CPM rate campaigns across desktop, mobile, and tablet platforms (AMP compatible).
• Their offerings include premium direct campaigns renowned for their high CPM rates, tailored for desktop, mobile, and tablet (AMP compatible).

Serves globally.

Premium Publishers's eligibility criteria requires publishers to have a minimum of 100,000 monthly visitors or 300,000 monthly pageviews. This threshold ensures sufficient data for the optimization process to begin effectively and provides a strong foundation for scaling website revenue, benefiting both parties.

Premium Publishers's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

Premium Publishers offers a diverse range of ad formats for efficient monetization. These include:

• Display Banner Ads: Access various high-impact ad sizes with technology enabling auto-refresh based on viewable impressions, maximizing visibility and engagement.
• Video Ads: Boost website engagement through high-impact video content embedded within or around online videos, capturing viewers' attention and delivering advertiser messages effectively.
• Instream ads: Instream ads are video advertisements that play within a video player, typically before, during, or after video content
• Outstream ads: outstream ads are video ads that appear outside of a video player, often embedded within articles or other non-video content.
• Audio Ads: Targeting music streaming, digital radio, and podcast applications, audio ads deliver brand messages to listeners during their audio experiences.