Snigel
Snigel has access to premium advertising campaigns as a Google MCM Partner and Google AdX Partner. It is a global advertising technology company headquartered in Dublin, specializing in maximizing ad revenue for publishers through advanced technology and customized solutions. Founded by former Google executives, Snigel focuses on optimizing user experience and meeting data privacy requirements.
Snigel Description
Snigel, a prominent participant in the ad tech sector, was founded in 2012 by former Google executives with the goal of assisting publishers in increasing their ad revenue while upholding the best possible user experience. Their flagship product, AdEngine, utilizes machine learning to deliver optimal ad placements, significantly enhancing revenue potential for publishers. Additionally, Snigel offers tools such as AdConsent for consent management, AdVantage for performance tracking, and AdSistant for transparency, ensuring a comprehensive approach to ad monetization.
The company is renowned for its rapid growth and innovation, consistently featuring in prestigious lists like Deloitte's Technology Fast 50. With a commitment to publisher success, Snigel provides extensive support and tailored ad setups through their global Ad Operations team. By leveraging advanced technologies and a deep understanding of the publishing landscape, Snigel empowers publishers to focus on creating great content while achieving long-term revenue growth. On average, websites partnering with Snigel see a 57% increase in revenue due to their innovative ad technologies such as server-side header bidding and dynamic floor pricing.
Quick Facts
Snigel Products
Snigel offers a suite of products designed to optimize ad revenue and compliance for web publishers.
- AdEngine - Header Bidding Solution: AdEngine is a lightweight solution that uses machine learning to optimize ad placements, matching the best ad to each impression for increased revenue and enhanced user experience.
- AdConsent - User Consent Management: AdConsent ensures compliance with GDPR and CCPA regulations by efficiently managing user consent, enhancing trust and compliance for website owners.
- AdVantage - Performance Tracking Dashboard: AdVantage provides a real-time performance tracking dashboard that unifies all ad performance data into one intuitive interface, offering interactive visualization tools and exportable reports.
- AdStream - It is a native video ad platform designed to increase user engagement and ad revenue through seamlessly integrated video content.
Snigel Software Images
Snigel Features and Capabilities
- Machine Learning Optimization: AdEngine uses advanced algorithms to optimize ad placements, boosting revenue by up to 57% while maintaining a user-friendly experience.
- Comprehensive Compliance: AdConsent ensures seamless GDPR and CCPA compliance, helping publishers manage user consent effectively, with a 1-2% average increase in revenue due to compliance.
- Real-Time Performance Tracking: AdVantage offers an intuitive dashboard for real-time tracking and interactive reports, enhancing decision-making and performance analysis.
- Enhanced Transparency: AdSistant provides on-site auction insights through a free Chrome extension, improving ad strategy and increasing transparency, contributing to better revenue outcomes.
- Diverse Ad Formats: Snigel supports various ad formats, including native video, interactive ads, and programmatic/PMP offerings, which can enhance user engagement and increase revenue by up to 23% for video ads and 10-30% for adaptive ads.
Snigel Payment Info
Snigel supports a variety of payment methods including PayPal, bank transfers, and wire transfers. Payments are made on a Net 30 basis, meaning publishers receive their earnings 30 days after the end of the billing period. To qualify for a payout, a publisher must reach a minimum threshold of $50, making it accessible for websites of various sizes to receive timely and consistent payments
Snigel CPM Rate
CPM rates, or rates based on Cost Per Thousand impressions, are determined by multiple factors, some of which include ad format, audience demographics, and niche industry. Although Snigel offers industry-competitive CPM rates, they will undoubtedly vary from publisher to publisher depending on a number of circumstances.
Snigel Publisher Eligibility
To be eligible for Snigel's services, publishers must have at least 100,000 monthly pageviews and daily earnings of $50, with high-quality, original content free from copyright issues. Additionally, traffic must be minimal or free of bot activity.
Snigel Pricing
Snigel offers a cost-effective pricing model starting at $0 per month, based on usage. This makes it accessible for small to large businesses. With no setup fees and a focus on high-quality publishers (minimum 100,000 monthly pageviews and $50 daily earnings), Snigel provides advanced AI optimization, Google AdX access, and comprehensive reporting tools to maximize ad revenue potential.
Snigel Ad Formats
Snigel offers the following ad formats:
- Native Video Ads: Snigel offers native video ads that blend seamlessly with site content, enhancing user engagement and increasing ad revenue.
- Interactive Ad Formats: Interactive ads provided by Snigel engage users with dynamic content, driving higher click-through rates and better ad performance.
- Programmatic/PMP Ads: Snigel’s programmatic and Private Marketplace (PMP) ad formats enable real-time bidding, ensuring publishers get the highest possible revenue for their ad inventory.
- Display Ads: Traditional display ads are optimized through Snigel’s AdEngine, ensuring the best possible placements and revenue outcomes.
- Viewability-Optimized Ads: Snigel’s viewability-optimized ads ensure higher visibility and engagement, leading to improved ad performance and revenue
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