Live Intent

LiveIntent was the first and largest email advertising network. Rather than focusing on standard on-site advertisements (such as 728x90 leaderboards and 300x250 rectangles), LiveIntent provides technology that allows publishers to incorporate display ads within their emails.


If you input some basic information on their website, LiveIntent will give you a free sample of their email banner ad integration.


LiveIntent's technology is reasonably simple to set up and manage. Because LiveIntent serves advertising in email using static HTML elements, integration with your email platform and templates should be rather straightforward. Once tags are configured and linked to your email templates, there should be little maintenance necessary, and fill rates can approach 100%.


You probably won't need to alter your email service provider (ESP) to use LiveIntent. The organization works with an alliance of ESPs to provide relatively straightforward setup and troubleshooting. Many prominent brands are involved in this cooperation, including Silverpop and MailChimp.


LiveIntent could be used in 2 ways: to serve email ad campaigns sold to third parties straight or to backfill any unsold stock via an ad network. The goal is to serve email campaigns is a useful addition for anyone who is currently doing this manually—essentially it's equivalent to having DFP (or a comparable platform) for your email ad operations efforts.


Most individuals who are interested in LiveIntent are most likely looking for advertising through the network.