Empower.net

Empower.net

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With over 5 billion ad views/month, Empower's variety of ad formats include display, sticky, video and interstitial, with video ads being their most popular. As a Google Certified Publishing Partner, the network's expanding list of 300+ publishers leverage revenue optimization through sustainable brand relationships with key DSPs.

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Empower.net Description

As a Google Certified Publishing Partner, Empower.net's expanding list of 300+ publishers leverage revenue optimization through sustainable brand relationships with key DSPs. Empower's ad stack includes dynamic pricing algorithms, real-time in-depth reporting and analytics, advanced video solutions and smart content technologies to optimize publisher revenue and streamline audience management. With over 5 billion ad views/month, Empower's variety of ad formats include display, sticky, video and interstitial, with video ads being their most popular.

As a Google MCM Partner, Empower prioritizes user-oriented ad displays, maintaining transparency and the safety of your visitors. The network is equipped to handle custom monetization needs to meet the requirements of big and small publishers. With their programmatic advertising services, publishers can automate the selling of digital ads using advanced algorithms, resulting in more efficient ad placement and ultimately, higher revenue.

Empower.net Products

  • Programmatic Advertising: With Empower's programmatic advertising services, publishers can automate the selling of digital ads using advanced algorithms, resulting in more efficient ad placement and higher revenue.
  • Header Bidding: The network's advanced header bidding tech allows publishers to sell their ad inventory to multiple demand sources simultaneously, increasing competition and maximizing yeild.
  • Video Studio: Empower's video creation and optimization services help publishers engage their audience with high-quality video content and maximize their revenue potential. They offer everything from video ad creation to video player optimization to boost engagement and views.

Empower.net Software Images

Empower.net Features and Capabilities

  • Ad Revenue Growth: Empower.net can handle custom monetization needs to meet the requirements of big and small publishers. 
  • Trust and Data-Privacy: As a Google MCM Partner, they prioritize user-oriented ad display and maintain transparency to protect your data and reputation
  • Specialized Support: Offers 24/7 access to a dedicated account manager to ensures prompt problem-solving.
  • User-Friendly Dashboard: You can easily track ad performance, gain actionable insights, and access revenue data for each ad unit. 

Empower.net Publisher Eligibility

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

Empower.net Revenue Share

Publishers who are willing to work with Empower.net can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

Empower.net Ad Formats

  • Video Ads: This format ensures ads stay in view as users scroll, increasing engagement and publisher revenue with Empower's sticky player.
  • Sticky Ads: Sticky ads are less disruptive to the user experience and can be targeted to specific audiences. Empower's sticky ads provide the right balance between being eye-catching and unobtrusive.
  • Display Ads: Unlike text-based ads, display ads are great at capturing users' attention through a range of sizes and designs that can be customized to suit your needs.
  • Interstitial Ads: This format lets you deliver messages in an immersive way with full-screen interstitial ads that appear between content pages, to provide users with an engaging experience. Empower's targeting capabilities can streamline audience targetting to achieve relevant and successful results.