The Best CPM Ad Networks for Publishers
If you are a publisher with a sizable number of visitors per day, you need to look at CPM ads. CPM, or cost per thousand impressions refers to the fixed amount a publisher makes each time an ad on their website reaches 1,000 unique views or impressions. In other words, it is a type of advertising that lets you generate revenue whether a visitor clicks on an ad or not.
CPM ad networks can help publishers reach premium CPM advertisers by serving as a bridge between publishers and advertisers. They not only help with the technical aspects of content monetization, but also help sites with good traffic but low click-through rates (CTR) generate substantial revenue, since income is based on the volume of impressions. CPM ad networks come with several other benefits, such as offering publishers relevant insights into how much revenue they are generating, keeping track of the number of times an ad has appeared on their website, etc. Many CPM ad networks often feature a lower threshold traffic eligibility depending on the platform.
In this listing, we will recommend some of the best CPM advertising networks that can yield high revenue for publishers like you.
Benefits of CPM Ad Networks
- Increased revenue: CPM advertising ensures you are paid every time an ad appears on your content, and these ad networks can help you get these ads and track their appearance on your content.
- Access to relevant data: Many CPM ad networks will give you access to data and insights about how well your content performs and access to the highest-paying ad formats.
- Access to a wide pool of advertisers: CPM ad networks will connect you with many advertisers and show the highest-paying ads on your content. This selection will happen in a matter of seconds and will be automated based on bidding requests.
- No Click Dependency: Unlike CPC (Cost Per Click) models, CPM ad networks do not rely on users clicking on the ads. Publishers can earn revenue even if users don't interact with the ads, making it suitable for websites with low click-through rates.
While all CPM ad networks offer many benefits, choosing the right CPM ad network for your content is crucial.
PusHub is a leading self-serve demand side platform (DSP) for Affiliates and Agencies. It offers a quality user base in Push Notifications, Inpage and Rich Media. PusHub always keeps its partner's needs in mind and is committed to deliver the best solutions to constantly improve the results.
AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide.
Adsterra is a global advertising network with a Partner Care approach and a decade-long presence in digital advertising. It serves over 35 billion ad impressions per month globally. Around 35K direct publishers and 15K brands, media agencies, affiliates, and advertising networks work with Adsterra in major and non-mainstream verticals.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.
Sulvo is a programmatic ad server that delivers on-target metrics on revenue and engagement. Their containers prevent revenue loss by recapturing adblock visits, serving special formats, and maximizing auction participation by including as many of your buyers as possible. Sulvo simplifies the process of bringing together all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe, and all Prebid-compatible demand.
A publisher-centric, website monetization platform, PubGalaxy is a prominent CPM (Cost Per Mille) ad network dedicated to publishers. It offers a comprehensive suite of ad monetization solutions, optimizing ad inventory for maximum revenue. With advanced ad placements and analytics, PubGalaxy assists publishers in efficiently monetizing their content through display ads, enhancing profitability while maintaining user experience.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
The CPC and CPM ad network, Infolinks offers a variety of ad formats like InFold, InFrame, InArticle, InText, and InScreen while ensuring the security of user data, protecting user privacy and improving user experience.
How to Choose the Best CPM Ad Network?
Choosing the best CPM (Cost Per Mille) ad network for your website or app is essential for maximizing your ad revenue and ensuring a positive user experience. Here are some steps to help you make an informed decision:-
- Niche: Keep your audience and niche in mind. Pick an ad network with access to relevant ads and previously worked with publishers in your niche.
- Revenue: Choose an ad network that has access to advertisers with a good budget.
- Ad Quality and User Experience: Choose an ad network that maintains high-quality ad inventory to provide a positive user experience. Avoid networks that display intrusive or low-quality ads that could potentially drive users away.
- Global Reach and Coverage: If you have an international audience, consider ad networks with global reach to ensure your ads are displayed to users from various countries.
- Use Publisher Growth: Publisher Growth has access to the best CPM ad networks for publishers. We will analyze your content and find the right CPM ad network for you.
Display Ad CPM Rates
CPM (Cost Per Mille) rates can vary significantly depending on the tier of the traffic source. Here's a general overview of CPM rates for different traffic tiers:
- Tier 1 Traffic: Tier 1 traffic typically comes from highly developed countries with strong economies, like the United States, Canada, the United Kingdom, and Western European countries. CPM rates for Tier 1 traffic tend to be the highest, often ranging from $1.5 to $5 or more, depending on factors like the niche, ad format, and audience quality.
- Tier 2 Traffic: Tier 2 traffic includes countries with emerging or growing economies, such as parts of Eastern Europe, Latin America, and some Asian countries. CPM rates for Tier 2 traffic are generally lower than Tier 1 and can range from $0.50 to $2 or slightly more, depending on similar variables.
- Tier 3 Traffic: Tier 3 traffic comprises countries with developing economies and lower average income levels. These are often found in regions of Asia, Africa, and parts of the Middle East. CPM rates for Tier 3 traffic are the lowest and can range from $0.10 to $0.50 or less.
If you are struggling with monetizing your content, a CPM ad network can greatly help you. Just keep these things in mind while selecting your CPM ad network. Or you can sign up for Publisher Growth. We will assess your content and find the right CPM network for it so that you don’t have to. Sign up for Publisher Growth here.
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