The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
Pushnami is a messaging platform with AI that offers superior performance for email, social media, and push notifications. Utilize the Pushnami platform to boost sales conversions, automate cross-channel communications, and increase user engagement and retargeting. The technology may be used in a variety of industries, from the automobile to e-commerce, and is best fit for enterprise-level websites with more than 500,000 monthly visits.
The fact that Feedify is a full-service solution sets it apart from the other significant web push notification systems available today. Feedify has all the capabilities businesses and organizations want in a single, condensed package, unlike other services and software that charge for additional tools and components. Users can connect with their clients with Feedify, expand their clientele, and increase sales and growth. Feedify is the game-changer when it comes to pushing notifications and monetization. More than 4,000 businesses utilize it to run their push notification systems.
iZooto is an owned audience marketing solution that leverages push notifications as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue.
Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.
AdPushup is a solution for revenue optimization that raises publishers' CPMs and CTRs in order to maximize their ad revenue. They achieve this, among other things, by automating A/B testing for publisher-side ad layout optimization.
Quantcast is a software that helps publishers like you manage cookies and consent from your audience.
Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.
OKO ad management provides five core solutions to give website and app publishers everything they need to maximize their ad revenue. The platform grants you access to a larget pool of advertisers than Adsense or other ad networks, resulting in a larger number of advertisers competing for your ad space, thereby boosting your CPM.
Valueimpression is a high-converting ad network. Trusted by premium publishers, they assert that earnings might range from 40 to 300 percent higher than those on other networks. Their patented proprietary video advertising optimization technology has helped hundreds of publishers increase their revenue, by bringing real value for each impression.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.