Quantcast

• Cookieless Advertising- Quantcast uses AI and Machine Learning to reach customers using first-party data, allowing you to future-proof your business by reducing the need for cookies. 
• Brand Advertising- With Quantcast, you can easily make campaigns and measure awareness, consideration, and conversion metrics.
• Performance Advertising- With performance advertising, Quantcast reduces the time taken for advertising in half and increases conversions by over 40%.
• Omnichannel- Quantcast provides one channel where you can create ads for your customer's entire marketing journey. 
• Consent Management- Quantcast offers Quant Choice, which is a free consent management platform. It allows your audience to choose how they want you to contact them based on explicit consent. You can also manage said consent and implicit and opt-out consent using this product. 
• Rich Audience Intelligence- Quantcast Measure allows you to better understand your audience through the means of data. 

Quantcast is a multi-purpose platform built for publishers. Here are some of its features that can help publishers monetize their work and know their audience better-

• Audience intelligence- Quantcast offers intelligence planning, insights, and report building for publishers. This allows publishers to know their audience better on the basis of data.
• Privacy Management- With Quantcast, publishers can ensure they remain compliant with privacy laws such as the GDPR and CCPA. This helps publishers build trust with their audience and avoid heavy privacy violation fines. 
• Connect with Demand- Quantcast allows publishers to connect directly with advertisers.

Here are some key facts about Quantcast-

1. Quantcast was founded in 2006. 
2. The company's platform analyzes the behaviour of over 100 million web and mobile users every month. It uses the data to provide insights to publishers.
3. Its audience measurement tools are used by over 20,000 publishers. These include big names like The New York Times and Forbes.
   
4. Quantcast has been recognized as a leader in the digital advertising industry and has been awarded Adweek's "Fastest Growing Digital Agency" and Forbes' "America's Most Promising Companies."
5. The company is certified by the Trustworthy Accountability Group (TAG) and the Interactive Advertising Bureau (IAB) for compliance with industry standards for data privacy and transparency.