Best Sticky Banner Ad Networks for Publishers
Are you a publisher looking to monetize your website using sticky banner ads? Stick banner ads adverts were developed to combat ad blockers and the increasing banner blindness in consumers. These ads stick to the screen as a user reads an article. There are several benefits to using stick banner ads, such as increased viewability, being largely unobtrusive, and yielding higher revenue. They can also be customized for different devices. Yet the question is how to find the right advertising partners for your stick banner ads. This is where the sticky banner ad networks for websites and stick banner ad networks for publishers come in.
Sticky banner ad networks are ad networks that help publishers find the right advertising partners for your sticky banner advertising. Since not all ad networks and sites allow sticky banner ads, you need a partner to help you find the right ads and ensure you place ads on sites where they are allowed. Sticky banner ads require technical expertise, which an ad network can guide you with. The market for sticky banner ad networks is projected to grow at a compound annual growth rate (CAGR) of 12% from 2024 to 2029, reaching approximately $2.5 billion by the end of the forecast period.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Sulvo is a programmatic ad server that delivers on-target metrics on revenue and engagement. Their containers prevent revenue loss by recapturing adblock visits, serving special formats, and maximizing auction participation by including as many of your buyers as possible. Sulvo simplifies the process of bringing together all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe, and all Prebid-compatible demand.
Underdog Media is a dynamic ad monetization network that prioritizes offering its publisher partners highly visible ad units. The EDGE unit, a hybrid slider that can offer both video and conventional display ads, is the flagship item for UDM.
Infolinks offers a range of exclusive ad formats like intop. This sticky banner ad network offers ads specifically for smartphones that are visible even as users scroll through relevant content.
Benefits of using Sticky Banners for Publishers
Sticky banners are ads that stay in a fixed position on a web page, even as the user scrolls. Here are some benefits of using sticky banners for publishers:
- Increased Viewability: Sticky banners remain in a fixed position on a web page, ensuring that they are always in view, even as users scroll. This increases the viewability of the ad, potentially leading to higher engagement and revenue.
- Improved User Experience: Sticky banners are less intrusive than traditional display ads that follow the user as they scroll. This improves the user experience and reduces the risk of ad fatigue, which can drive users away.
- Higher Engagement Rates: Sticky banners are often larger than traditional display ads, making them more noticeable and attention-grabbing. This can lead to higher engagement rates and increased revenue for publishers.
- Increased Ad Inventory: By using sticky banners, publishers can increase their ad inventory without compromising the user experience. This can help increase revenue without alienating users.
Overall, sticky banners offer several benefits for publishers, including increased viewability, improved user experience, higher engagement rates, increased ad inventory, and targeting options. By using sticky banners, publishers can maximize revenue while delivering high-quality ads to their users.
How to Choose the Best Sticky Banner Ad Networks?
With all the complexities involved in using a sticky banner ad, it is essential you find the best stick banner ad network for your content and site. Here are a few ways to ensure that.
- Find ad networks that work with publishers in your niche
- Pick ad networks that provide analytics
- Choose ad networks that help with the technical aspects of your ad
Sticky Banner Ad CPM Rates
The CPM rates for sticky banner ads can vary significantly depending on various factors, including the ad network or platform you use, the niche or industry of your website, your audience's location, and the quality of your website traffic. Sticky banner ads are display ads that "stick" to a particular part of the webpage as the user scrolls, ensuring they remain in view as the user interacts with the content.
- Low-quality traffic: If your website receives low-quality or non-targeted traffic, you might see CPM rates below $1 per thousand impressions.
- Medium-quality traffic: Websites with more focused, but not premium, traffic may expect CPM rates in the range of $1 to $5.
- High-quality traffic: High-quality, targeted traffic from specific geographies or niches can command CPM rates above $5 and occasionally exceed $10 per thousand impressions.
Still, trying to figure out how to find the best ad network for your business? Publisher Growth can help. We help publishers monetize their blogs by finding the right ad network to partner with. This leads to increased subscriptions and adverts offered to you- thus increasing your revenue.
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