Underdog Media

Underdog Media

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Underdog Media is a dynamic ad monetization network that prioritizes offering its publisher partners highly visible ad units. The EDGE unit, a hybrid slider that can offer both video and conventional display ads, is the flagship item for UDM.

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Underdog Media Description

Underdog Media’s adynamic ad monetization network prioritizes offering its publisher partners highly visible ad units. Their EDGE by UDM owned and operated unique ad units run across desktop and mobile, driving high-impact viewability, engagement and revenue for publishers and advertisers.

According to Underdog Media, their units are 100% visible, which appeals greatly to their programmatic advertising clients. This results in higher CPMs and fills rates when employing a media unit that isn't as popular. They employ advanced technology that prevents their ads from running if they would obstruct another ad, ensuring full respect for your entire available advertising space.

Only one EDGE ad block populates at a time to ensure the best user experience, while UDM conducts an internal auction to identify the highest CPM offer among all direct advertiser relationships, demand partners, and IAB ad sizes using programmatic methods.

Underdog Media Products

  • Content Detect Technology: Engineered to preserve the user experience, your content stays 100% in-view, with an option to collapse the display of ads.
  • Adaptable Formats: It has differentiated placements, unique demand, video and display
  • Trafficking Options: Including hardcoding, prebid and Google Ad Manager (GAM).
  • Analytics: Toolsets designed to inform and optimize, this helps you deep dive into revenue insights by geo, UTM, device, custom metrics and more.
  • Supplemental Revenue: Their ad unit is built to compliment your current ad stack, engineered to give your readers a better ad experience and increase your revenue.

Underdog Media Software Images

Underdog Media Homepage
Underdog Media Homepage
Underdog Media Payments
Underdog Media Payments
Underdog Media Reporting
Underdog Media Reporting

Underdog Media Features and Capabilities

  • Access to rich media and video ads: Rather than a one-size-fits-all solution, Underdog Media offers a selection of ad unit sizes that are compatible with all devices and website layouts with high viewability and performance.
  • Customizable formats: You have the choice to enable and show particular sizes and formats by working with your account manager.
  • Real-time Reporting System: You can monitor daily revenue, device types, eCPM, fill rate, and split out revenue by product and device in UDM's sophisticated reporting UI so you can see where your earnings are coming from.
  • On-time Payments: Underdog Media is renowned for consistently making payments on schedule. They always pay on time and pay NET 25.

Underdog Media Payment Info

Underdog Media operates on a net 30-day payment cycle; that is, the publishers get paid 30 days after the end of that month, provided that the publisher exceeds the minimum payout threshold of USD 50.

Underdog Media Key Facts

  • Underdog Media is an innovative ad monetization company serving 100% viewable ad units and solutions.
  • Their owned and operated unique ad units run across desktop and mobile, driving high-impact viewability, engagement and revenue for publishers and advertisers This complements your current monetization strategy, does not interfere with your existing solutions and is engineered to drive results.
  • UDM is committed to digital privacy, with GDPR and CCPA compliance standards.
  • Publishers worldwide can join this ad network, with some restrictions on materials such as host hacking, software piracy, viruses, spyware, adware content etc.

Underdog Media Publisher Eligibility

Underdog media has some requirements that publishers have to meet to join their platform. The site must be owned and operated or managed directly by the publisher. The publisher site must have at least 150k monthly unique visitors for the last 90 days. The site must have a 100k or less rank with third-party traffic services like Quantcast or Alexa, and the bounce rate must be under 50%.

Underdog Media Pricing

You have to contact UDM to get notified about their pricing system. 

Underdog Media Ad Formats

Underdog Media offers the following ad formats:

  • Outstream Video: These are ads that autoplay in a large format player when the user navigates to it within the content.
  • Slider/ Adhesion Ads: These are banner ads that appear at the bottom of the page.
  • Sticky Ads: These are ads that stay afloat when the user is viewing the content on a webpage.

Underdog Media FAQs