Best Out-stream Ad Networks for Publishers
Are you interested in monetizing your content? Have you considered out-streams ads for websites? Out-stream advertising appears on non-video-based editorial-style content in the form of native advertising. They can act as an additional source of revenue for you as a publisher, especially when you don't have video content on your website or blog. They can also increase the time people spend on your page. Thus, there are several benefits to using out-stream advertising. Yet, how will you find the perfect out-stream ad for your site? This is where out-stream ad networks can help.
out-stream ad networks are the bridge between you- a publisher- and the advertisers. They help you get the best ads from a vast pool of advertisements. Most also provide you with data and analytics that are relevant. Out-stream ads are a growing segment, with the global market is projected to reach $12.3 billion by 2024, reflecting a compound annual growth rate (CAGR) of 18.5% from 2020 to 2024.
There are several benefits to using the services of an out-stream ad network, some of which are detailed below.
Benefits of Out-stream Ad Networks for Publishers
Out-stream ad networks offer several benefits for publishers looking to monetize their websites and content effectively. Here are some of the advantages of using out-stream ad networks:
- Additional Revenue Stream: Out-stream ads provide an additional source of revenue for publishers. They can complement other monetization methods like display ads, affiliate marketing, or sponsored content.
- Monetization of Video Content: Out-stream ads often include video ad formats, allowing publishers to monetize their video content, which is increasingly popular with advertisers and users.
- Non-Intrusive Format: Out-stream ads are less intrusive than traditional pop-up or pop-under ads. They do not disrupt the user's browsing experience, as they are integrated into the content and only play when in view.
- Enhanced User Experience: Because out-stream ads are integrated into the content and typically only start playing when in the user's viewport, they are less likely to annoy or frustrate website visitors, resulting in a better user experience.
- Higher CPM Rates: Out-stream ads, especially video ads, often command higher CPM rates than traditional display ads. This can lead to increased revenue for publishers.
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AdKaora is a leading mobile-first advertising platform in Italy, offering innovative location-based and contextual targeting solutions. With a focus on cutting-edge ad formats and AI-powered optimization, AdKaora helps brands effectively reach and engage with over 30 million Italian mobile users.
Affinity is an AI-driven user engagement platform that empowers digital publishers to create interactive, contextually relevant content experiences. Through innovative polls, surveys, and quizzes, Affinity helps increase user engagement by 40% and time on site by 25%, while providing valuable audience insights to content creators.
How to Choose the Best Out-stream Ad Networks?
From thousands of Out-stream ad networks, you have to pick the best one for your content. Here are some tips for doing just that-
- Pick an ad network that works with your niche and provides ads relevant to your consumers.
- Choose one that gives you data and analytics that are useful to you.
- Pick an ad network with an easy-to-use user interface.
- Choose an Out-stream ad network that has a vast pool of advertisers with a good budget.
Out-stream Ad Networks CPM Rates
CPM rates for out-stream ad networks can vary significantly based on several factors, including the ad network, the quality and relevance of your website's content, your website's traffic volume, your geographic location, the season, and the specific demand from advertisers. Usually out-stream ad CPM rates are 3-4x compared to banner ads and can range between $1 to $15 based on audience type and geography.
- Low-quality traffic: If your website has low-quality or non-targeted traffic, out-stream CPM rates can be relatively low, often less than $2 per thousand impressions.
- Medium-quality traffic: Websites with more focused, but still not premium, traffic may see CPM rates ranging from $1 to $5.
- High-quality traffic: High-quality, targeted traffic from specific geographies and niches can command out-stream CPM rates exceeding $5 and sometimes even $10 or more per thousand impressions.
Out-stream ad networks are crucial for publishers, providing additional revenue streams through non-intrusive ad placements. They enhance the user experience by integrating ads seamlessly into content, optimizing engagement and retention. By aligning with evolving consumer preferences, these networks strengthen publishers' monetization strategies in 2024.
Publisher Growth is here to help you choose the best Out-stream ad network for your business. We can find the best Out-stream ad network for you and then notify you. Sign up for Publisher Growth here.