AdKaora is a leading mobile-first advertising platform specializing in location-based and contextual marketing solutions. Founded in 2012, AdKaora has become a key player in the Italian digital advertising landscape, offering innovative ad formats and targeting capabilities to help brands connect with their audience effectively. With a focus on mobile advertising, AdKaora leverages advanced technologies such as geofencing, artificial intelligence, and real-time bidding to deliver highly targeted campaigns. The platform reaches over 30 million unique users monthly across Italy, boasting a 95% viewability rate and an average CTR of 1.2% across all ad formats. AdKaora is IAB Italy certified and complies with GDPR regulations, ensuring high standards of data privacy and ad quality.

Some recent data and statistics:

• Average viewability rate: 95% (2023)
• Overall CTR across formats: 1.2% (2023)
• Mobile app inventory: 70% of total impressions
• Location-based campaigns performance: 40% higher engagement than standard campaigns
• Video completion rate: 78% for rewarded video ads
• Year-over-year revenue growth: 22% (2022 to 2023)

• Founded in 2012
• Headquartered in Milan, Italy
• IAB Italy certified partner
• GDPR compliant platform
• Reaches over 30 million unique users monthly in Italy
• 95% viewability rate across all ad formats
• Average CTR of 1.2% across campaigns
• Specializes in mobile-first, location-based advertising solutions
• Utilizes AI and machine learning for advanced targeting and optimization

AdKaora specializes in mobile-first advertising solutions, catering to a wide range of digital properties. The platform primarily monetizes mobile apps across various categories, including news, entertainment, gaming, lifestyle, and utility apps. AdKaora also supports mobile web advertising, working with responsive websites optimized for smartphone and tablet users. The company's technology is adaptable to different content types, making it suitable for publishers in diverse niches. AdKaora's focus on location-based and contextual advertising makes it particularly effective for apps and sites with location-sensitive content or services, such as local news, weather, and navigation apps.

AdKaora primarily serves the Italian market, leveraging its deep understanding of local consumer behavior and digital trends. While focused on Italy, the platform's technology allows for targeted campaigns across major Italian cities and regions. AdKaora's geofencing capabilities enable precise location-based targeting, making it particularly effective for local and national advertisers in Italy. The company may also offer limited services in neighboring European countries, but its core strength lies in its comprehensive coverage and expertise within the Italian digital advertising landscape.

AdKaora maintains high standards for its publisher network to ensure quality inventory for advertisers. While specific eligibility criteria are not publicly available, publishers likely need to meet the following requirements:

• Minimum monthly traffic of 100,000 unique visitors
• High-quality, brand-safe content
• Mobile-optimized websites or apps
• Compliance with GDPR and other relevant regulations
• Primarily Italian audience (for core services)

AdKaora operates on a flexible pricing model tailored to advertisers' needs.  Advertisers can set their budgets and bidding strategies through AdKaora's self-serve platform. For larger campaigns or custom solutions, AdKaora provides managed services with negotiated pricing structures.

Revenue share models may vary based on factors such as traffic quality, ad format, and exclusivity. A typical revenue split in AdKaora looks like:

• Standard: 70% to publisher, 30% to AdKaora
• Premium Publishers: Up to 80% to publisher
• Video Ads: 65% to publisher, 35% to AdKaora

AdKaora offers the following ad formats:

• Rich Media Ads: Interactive mobile ad units with engaging features like swipe, tilt, and tap.
• Native Ads: Seamlessly integrated advertisements that match the look and feel of the host app or website.
• Video Ads: Including rewarded video, interstitial video, and in-stream options for impactful brand messaging.
• Display Banners: Standard and custom-sized banner ads optimized for mobile viewability.
• Interstitial Ads: Full-screen ad units that appear between content pages for maximum visibility.
• Playable Ads: Interactive mini-game ads popular in mobile app advertising, especially for gaming apps.
• Dynamic Ads: Personalized ad units that change content based on user data and context.
• Augmented Reality Ads: Immersive ad experiences leveraging AR technology for unique brand interactions.