The Publisher Desk

The Publisher Desk

The Publisher Desk is a platform for publishers that prioritizes their growth and understands the intricacies of online advertising. They have created a quality-driven community and helps you reach sports fans everywhere.

The Publisher Desk

The Publisher Desk

The Publisher Desk Description

The Publisher Desk is a platform for publishers that prioritizes their growth and understands the intricacies of online advertising. They have created a quality-driven community and helps you reach sports fans everywhere. It helps publishers leverage partnerships and connect with sports communities globally. Your sports content can be uplevelled with cutting-edge tools and partnerships. The Publisher Desk helps you gain maximum visibility across all search engines and social media platforms.

Quick Facts

  • Google Publishing Partner

The Publisher Desk Software Images

The Publisher Desk Products

  • Monetization: Offers industry-leading monetization from implementation to ad management. All the products are Google-safe are built to improve user experience. 
  • Galleries: Helps you turn your WordPress media library into a content list in real-time where all you have to do is select the images and plugin does the rest.
  • Newsletters: Facilitates creation of newsletters inside WordPress with the plugin and all you have to do is select content and write a subject line.
  • Live Banner: Offers an easy-to-use custom Live Banner WordPress tool to make your podcasts an attraction.

The Publisher Desk Features and Capabilities

  • Personalized Approach: They have an upper limit on the number of clients they work with to give you enough attention and results.
  • Custom Solutions: They tailor solutions according to your needs and the needs of your business. It helps you maximize your strength and save costs.
  • Increase value: It helps you show your content to the relevant audience, hence maximize value.

The Publisher Desk Review: Ad Formats

  • Display Banner Ads: Gain access to a number of high impact ad sizes with technologies that allows the banner ads to auto-refresh based on viewable impressions. 
  • Video Ads: Increase your website's review with high impact video content embedded within or around online video content to capture viewers' attention and convey the advertiser's message.
  • Native Ads: Additional revenue with seamlessly integrated ads that match the look, feel, and function of the surrounding content, while providing a non-disruptive user experience.

The Publisher Desk Review: Key Facts

  • The Publisher Desk was founded by Christopher Ward and Jeff Misenti, industry veterans who have stellar backgrounds at News Corp and other digital ventures.
  • The Publisher Desk has proven experience in launching, optmizing and scaling media brands and gives independent publishers the opportunity and access to the highest quality strategies and tools.
  • As an end goal, The Publisher Desk helps publishers generate more revenue, get a bigger audience and get more strategic ad partnerships.

The Publisher Desk Review: Site Type Monetized

The Publisher Desk primarily works with websites that have sports content. 

The Publisher Desk Geos Served

Globally serves ads.

The Publisher Desk Publisher Eligibility

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

The Publisher Desk Revenue Share

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

The Publisher Desk FAQs

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