Taboola
Taboola is a web-based platform that caters to problem-solving within the digital content industry. Taboola's motto, "content you may like," accurately mirrors their business strategy, as their core business approach is centered on recommending and linking users to sites that may be of interest to them. The platform attracts individuals who are uncertain about their interests or preferences.
Taboola Description
Taboola is a web-based platform that caters to problem-solving within the digital content industry. Taboola's motto, "content you may like," accurately mirrors their business strategy, as their core business approach is centered on recommending and linking users to sites that may be of interest to them. The platform attracts visitors who may be browsing to discover like-minded content.
By providing a content marketing solution linking content providers with publishers through web-based widgets named "Content You May Like," "Recommended for You," and "You May Also Like," these widgets include images and connections to relevant content (video, image-based slideshows, or articles) that are placed on websites by content creators. The linked content can be both internal (from the publisher's website or network) and external (going to other sites), for which the publishers receive a share of the portion of the advertising income.
Taboola Products
Taboola offers various products to monetise, engage and acquire with over 9000 digital properties like:
- Taboola Feed: To bring the scrolling newsfeed experience that consumers love on social networks, to your website.
- Actionable Editorial Insights: That empowers the editorial and audience teams to enhance content with actionable data insights, A/B testing and alerts.
- Optimized Paid Acquisition: Helps acquire audiences, keep them on your site for longer, and track revenue.
- Audience Exchange: To drive quality traffic to your website by exhanging traffic with partner and third-party sites.
Taboola Software Images
Taboola Features and Capabilities
- A/B Testing: A/B testing and actionable data insights can help publishers enhance the quality of their website content.
- Longer Engament Duration: You may also ensure that consumers spend more time on your website, gain new loyal customers, and measure income per visit.
- Traffic Swap: Taboola provides publishers with additional traffic by swapping existing traffic with third-party websites and partners.
- Analytics: Publishers may observe what post-click behavior works best for them and tweak it accordingly.
- Video Stream: They may also integrate their own video players, which carry advertisements, in Tabools' stream.
- Customized Experience: You may optimize your website to provide a tailored experience to each visitor based on how they interact with it.
- Diverse Marketplace: To monetize their content, publishers have access to the world's largest sponsored content marketplace.
- Non-intrusive In-Feed Videos: They integrate perfectly with content and can help publishers give a better page experience to consumers.
Taboola Payment Info
They have a 45-day payment cycle and only pay via Payoneer. It pays you 45 days after the end of the month in which you started using Taboola to make money. Their minimum payment threshold is USD 100.
Taboola Key Facts
- Ideal for publishers, mobile carriers and other digital properties, Taboola is a powerful engine that provides what is relevant, interesting and new to your audience, resulting in new engagement and monetisation opportunities.
- Taboola has partnered with more than 15,000 advertisers and 9000 publishers.
- It has become the largest discovery platform, realizing tremendous monetization opportunities.
Taboola Publisher Eligibility
Taboola requires publishers to have 500,000 monthly impressions to sign up. They have no content requirements per so, and you just need to meet their traffic requirements.
Taboola Ad Formats
Taboola offers the following ad formats:
- Sponsored Content: Sponsored Content is a user-friendly and high-performance format that is optimal for driving engagement and conversions. Each sponsored content recommendation is formed from a Headline, Image, and Landing Page URL.
- Branding Video: Branding Video is an elegant, non-disruptive video experience that is optimal for branding and awareness goals.
