SpringServe
SpringServe is an open video ad server that helps publishers painlessly manage ad break rules and leverage SpringServe's unique approach for yield management.
SpringServe Description
SpringServe is an open video ad-serving platform that helps take full control of your video advertising. It is an independent ad-serving ecosystem purpose-built for OTT and video businesses. It provides the next-generation features for OTT and CTV environments. It helps completely manage the video ads. It also offers a proprietary unified auction system and helps buy and sell ads via proprietary and open marketplaces. They also offer real-time analytics.
SpringServe Features and Capabilities
- Pod and VMAP Management: Helps with ad pod management, management of ad schedules, and server-side ad stitching and ad insertion.
- Yield Management: Helps manage every aspect of a publisher’s video advertising business and its easy-to-use user interface and unique approach to holistic video yield management can be tailored to any company operating in the video space.
- Video Header Bidding: Helps easily manage header bidding partners within the platform and helps set a floor, control optimization and auction logic, and create rules quickly and easily, without the complicated ad ops set-ups and with zero code on the page.
- Direct Connect: Allows you to be in control over your video advertising supply and demand. Communicate, negotiate rates, and manage billing directly with other members or have SpringServe clear for you.
- Actionable Analytics: Provides real-time analytics and charts optimization changes to see exactly the effect you have made.
- Inventory Router: Powers inventory splits, custom ad experiences, A/B testing, and more.
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