It is a provider of complete digital marketing solutions with the largest Arabic display network and the region's first content discovery and recommendation engine. It’s technology allows publishers to increase customer engagement and monetise their online presence, while advertisers can target potential customers and promote their products. Speakol aspires to promote knowledge, distribute recommended information via its discovery platform, and provide personalized experiences for everyone of their readers. 

Speakol's mission is to enable brands, advertisers, and vendors to advertise their goods and services to people who are most responsive to their messages through the most premium publications in the MENA region. Speakol enables publishers to monetize, boost traffic, and grow their readership by aggregating recommended articles and offering a variety of customised ad forms.

Speakol offers the following ad formats:

Native Widgets: Customized widgets blend in with website design, content, look and feel, serving ads as part of the editorial flow of the page.

Smartfeed: Hybrid widgets provide multiple layouts automatically and continuously serve recommended ads and articles.

Video Ads: Native Video Ads generate high engagement and maximize your chance your boost brand awareness and sales.

Smart Engine: Recommendation engine uses machine learning algorithms to recommend articles based on user's interests and browsing history.