Readwhere Advertising Exchange (RWADX)

Some of the products and solutions that Readwhere AdX offers are:

• Content Recommendation: To retain your site's audience, enhance advertiser engagement, and increase revenue through content suggestions.
• Vernacular Exchange: RWADX is the only Google partner in India that helps vernacular publishers utilize their platform to display ads and generate revenue.
• Automation Testing: Lower bounce rates, more page views and higher revenue through machine learning algorithms.
• RWADX Mobile Solution: Cross-device solutions in display, mobile, and video. Develop AMP, PWA and native apps on iOS and Android with custom designs and layout for mobile user engagement.
• Programmatic Selling: A new advertising model that automatically connects publishers with top media buyers, to help publishers with ‘Preferred Deals’’ with fixed CPMs or Private Auctions with higher floor prices with multiple buyers.

• Visitor Retainment: Helps you keep visitors on your website for longer durations, through content recommendations. 
• Machine Learning: To test your web assets' most essential components automatically, resulting in lower bounce rates, better page views, and increased conversions.
• Champions Regional/Vernacular Content: RWADX as a Google publishing partner in India helps multiple regional publications access their platform for displaying advertisements and generating income.
• AdSense Optimization: RWADX can help you enhance your earnings on your AdSense account, with various website optimisations to ensure that only relevant and high-quality ads run on your website
• Double Click for Publishers (DFP) Management: DFP allows publishers to efficiently manage their advertising inventory, deliver ads to their websites or apps, and maximize revenue through various ad formats and channels.
  
• Google AdExchange: If you require more control and flexibility over the ads that are being displayed on your website, then Google AdExchange is the ideal choice for you.

• Readwhere AdExchange (RWADX) was born out of a need to enable vernacular publishers to monetise their sites and platforms effectively.
  
• They work with many of India’s largest publishers, to help them deliver world class content experiences and maximize their earning potential.
• RWADX's partnership with Google extends their reach, helping be a one point contact for their publishers to monetize their content.

Readwhere primarily serves the Indian subcontinent, helping regional/vernacular publishers monetize their content via relevant ads.

Readwhere is an online reading and publishing hub that offers quality content optimized for reading on desktops, mobile devices, and tablets.