Potensus

• Optimize Monetization Strategies and Boost Revenue: Partnering with Potensus allows publishers to enhance and fine-tune their monetization strategies, ensuring they achieve maximum revenue potential.
• Access to Google AdX Demand and Partner Network:They provide access to Google AdX demand and connect publishers with a vast network of Demand Side Platforms, direct advertisers, and media agencies, broadening monetization opportunities.
• Benefit from Direct and Programmatic Deals: Through Potensus, publishers can take advantage of both direct and programmatic deals, effectively leveraging their ad inventory for optimal returns.
• Maintain Valuable Partnerships: Potensus emphasizes maintaining valuable partnerships while unlocking the full potential of ad inventory, ensuring sustainable and profitable relationships for their clients.

• Maximize eCPMs & Revenue: They help maximize eCPMs and revenue streams, ensuring optimal returns from every ad impression displayed on your app through a single platform.
• Dedicated Ad-ops Management Team: They offer dedicated ad-ops management, guiding clients through onboarding and providing ongoing support and technical expertise for seamless ad delivery.
• Fast service integration: They provide rapid service integration. Simply submit your chosen placements and floor prices, they will create ad units, making implementation straightforward for publishers.
• Transparency: They maintain complete independence and transparency, ensuring publishers receive optimal solutions without hidden revenue streams.

Potensus offers easy payment terms with NET 30 days for their services.

• They provide access to Google AdX demand and a network of DSPs, direct advertisers, and media agencies.
• Potensus facilitates both direct and programmatic deals to maximize ad inventory potential.

Serves globally.

Potensus‘s publisher eligibility criteria requires publishers to have a minimum of 100,000 monthly visitors or 300,000 monthly pageviews. This threshold ensures sufficient data for the optimization process to begin effectively and provides a strong foundation for scaling website revenue, benefiting both parties.

Potensus's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

Potensus offers a diverse range of ad formats for efficient monetization. These include:

• Display Banner Ads: Access various high-impact ad sizes with technology enabling auto-refresh based on viewable impressions, maximizing visibility and engagement.
• Video Ads: Boost website engagement through high-impact video content embedded within or around online videos, capturing viewers' attention and delivering advertiser messages effectively.
• Native Ads: Generate additional revenue with ads that seamlessly integrate into the content, matching its look, feel, and function, ensuring a non-disruptive user experience.