Passendo
Passendo is an email ad server and exchange that helps publishers unlock the power of in-email advertising.
Passendo Description
Passendo is a flexible ad server that helps publishers populate in real-time and unlock the power of in-email advertising. It helps publishers build new business models, add new revenue streams, automate team processes and maximize existing revenue. Using Passendo, publishers can optimize existing workflows and customize the experience for users in ways that is most relevant to them.
Passendo Features and Capabilities
- Commercialise inventory: Using Passendo exchange, publishers can tailor their demand strategy for each market, vertical, and language.
- Integration: Helps publishers connect with over 15 native demand integration partners.
- Transparency: Allows publishers to maintain control and transparency.
- Build a private marketplace: Allows publishers to create their own gated ecosystem and make direct deals with the network of advertisers.
- Automation: Helps publishers automate the process within newsletters.
