Operative

• AOS (Advertising Operations System): Streamlines ad sales and management, enhancing operational efficiency and maximizing revenue for publishers.

• Omnichannel Order Management: Integrates various advertising channels, ensuring cohesive and efficient ad operations across platforms.

• Advanced Data Analytics: Provides actionable insights through detailed analytics, helping publishers make data-driven decisions.

• Automated Ad Placements: Simplifies the ad placement process, increasing accuracy and reducing manual effort for publishers.

• Comprehensive Reporting Tools: Offers robust reporting capabilities, allowing publishers to track performance and optimize their advertising strategies.

• Scalable Architecture: Operative's solutions are designed to scale with your business, ensuring seamless growth and robust performance.

• Real-Time Data Integration: Provides up-to-the-minute insights, enabling publishers to react swiftly to market changes.

• Customizable Dashboards: Allows for tailored views and reports, helping publishers focus on the metrics that matter most.

• Cross-Platform Support: Ensures consistent ad management across various devices and platforms, enhancing audience reach.

• User-Friendly Interface: Features an intuitive design that simplifies complex ad operations, reducing the learning curve for publishers.

Operative follows a Net 60 payment schedule, meaning payments are made within 60 days after the end of the month in which earnings are accrued. The minimum payout threshold is $50 for most payment methods, including PayPal and ACH, while wire transfers require a minimum of $1,000. Payments are typically processed monthly, ensuring publishers receive their earnings consistently​.

Operative serves clients globally.

Operative is a leading provider in the ad tech industry, facilitating revenue management and advertising operations for media companies. As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue.

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated.

• Display Ads: Enhance brand visibility with visually appealing banner ads that capture audience attention.

• Video Ads: Engage viewers with high-impact video content, increasing viewer retention and conversion rates.

• Native Ads: Blend seamlessly with editorial content, providing a non-intrusive advertising experience for users.

• Rich Media Ads: Utilize interactive elements like animations and expandable formats to captivate audiences.

• Programmatic Ads: Automate ad buying and placement, ensuring targeted and efficient ad delivery.

• Mobile Ads: Optimize advertising for mobile devices, reaching users on-the-go with responsive ad formats.