Gravite

The Products offered by Gravite are as follows:

• Gravite SSP: A robust Supply-Side Platform for publishers to manage and optimize their ad inventory.
• Header Bidding Solution: Advanced header bidding technology to maximize yield through multi-SSP competition.
• Gravite AdExchange: A programmatic marketplace connecting publishers with premium demand.
• Analytics Dashboard: Comprehensive reporting and analytics tool providing real-time insights on ad performance.
• Audience Segmentation: Data-driven audience targeting solution leveraging first-party data.

The Highlighted Features and Capabilities are as follows:

• AI-Powered Yield Optimization: Machine learning algorithms that continuously optimize ad placements and bids.
• Real-Time Bidding: Millisecond-level auctions for maximum competition and yield.
• Advanced Targeting: Contextual and behavioral targeting options for precise audience reach.
• Fraud Prevention: Proprietary technology to detect and prevent ad fraud, ensuring high-quality traffic.
• Dynamic Allocation: Intelligent ad allocation across multiple demand sources to maximize revenue.
• Cross-Platform Compatibility: Seamless ad delivery across desktop, mobile, and app environments.
• Flexible Ad Formats: Support for various ad formats including display, video, and native.

Crucial Key Facts:

• Founded in 2020
• Headquarters likely in France
• Specializes in programmatic advertising and yield optimization
• Focuses on AI and machine learning for ad optimization
• Emphasizes transparency and customizable solutions
• Supports multiple languages

Gravite caters to a diverse range of digital properties, including:

• News and media websites
• Blogs and content platforms
• E-commerce sites
• Mobile apps
• Video streaming platforms

Gravite appears to operate globally, with a strong presence in Europe. The platformsupports multiple languages and currencies, enabling effective monetization for publishers across various regions.

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

Here are some of the Ad Formats:

• Display Ads: Standard and custom-sized banner ads optimized for viewability.
• Video Ads: In-stream and out-stream video ad units for engaging brand storytelling.
• Native Ads: Contextually relevant ads that match the look and feel of the publisher's content.
• Rich Media: Interactive ad units for enhanced user engagement.