Evolution Group
Evolution Group strives to find tailored solutions that perfectly match the unique needs of each publisher, enhancing publishers' returns by directly selling ad campaigns to advertisers and harnessing the potential of programmatic advertising.
Evolution Group Description
Evolution helps publishers to provide fast, rich mobile experiences on their own domains, increasing traffic, engagement, and ad performance. As a Google Certified Publishing Partner, publishers can expect an average +57% uplift in ad revenue and a +35% increase in organic traffic through Evolution, who pride themselves on being a publisher-first company. Evolution offers a complete platform to seamlessly monitor the quality, monetization and viewability of your campaigns.
Evolution Group Software Images
Evolution Group Features and Capabilities
- Header Bidding Solution: Evolution Group stands as a market leader in implementing Header Bidding solutions through their proprietary technology and established partnerships with key SSPs and trading desks in the industry.
- Unified Dashboard: Through Evolution's dashboard, you can monitor daily revenue, track and analyze performance, upload invoices, and check payment due dates. From the same dashboard, you can open tickets that will go directly to the appropriate team.
- Web Vitals Optimizer: For those who struggle everyday with page experience, Evolution's proprietary technology maximizes loading, interactivity and visual stability of websites to ensure a seamless user experience.
- Infinite Scroll: Evolution's 'Content Revolution', a customizable, SEO certified, infinite scroll proprietary technology allows publishers to orchestrate their own related articles and/or sponsored content, keeping UX at the core of the experience.
Evolution Group Key Facts
- Evolution helps publishers to provide fast, rich mobile experiences on their own domains, increasing traffic, engagement, and ad performance.
- They stand as a market leader in implementing Header Bidding solutions through their proprietary technology and established partnerships with key SSPs and trading desks in the industry.
- Evolution enhances publishers' returns by directly selling ad campaigns to advertisers and harnessing the potential of programmatic advertising.
Evolution Group Publisher Eligibility
Evolution requires publishers to have at least 3 million page views per month. They promise an average +57% uplift in ad revenue and a +35% increase in organic traffic.
Evolution Group Ad Formats
- Display Ads: This is essentially a blanket term for image/video ads of all shapes and sizes.
- Native Ads: These are also referred to as ‘recommended content’ or ‘promoted stories’ and are a way of advertising content in a way that is ‘native’ to its environment. Native ads match the look and feel of the content of the site they appear on.
- Outstream VIdeo Ads: These are shown and played on mute once 50% of the ad is viewable to the user.
- Pre-roll Ads: These are video ads that appear before a featured video on a mobile device or a desktop.
