Denakop
With +10 years of experience in the field digital advertising, Denakop helps publishers monetize their content through programmatic header bidding. Specializing in a variety of high-impact ad formats with automatic placement from the implementation of a single tag, the platform boasts a network of over 350 publishers with advanced audience targeting and campaign management support.
Denakop Description
With +10 years of experience in the field digital advertising, Denakop helps publishers monetize their content through programmatic header bidding. Specializing in a variety of high-impact ad formats with automatic placement from the implementation of a single tag, the platform boasts a network of over 350 publishers, with advanced audience targeting and campaign management support. Denakop focuses on transparency, direct communication with publishers, and real-time performance tracking to streamline and optimize the content monetization process.
Headquartered in São Paulo, the company works with more than 50 on demand platforms (DSPs), to help Brazil's largest publishers get the highest bids for their inventory. Some of their major DSPs include Google, Xandr, Verizon, Magnite and RTB House. Denakop's TAG technology already has Header Bidding implemented on their server to maximize the value of each ad impression and increases competition among advertisers.
Quick Facts
Denakop Software Images
Denakop Features and Capabilities
- Automatic Formats: Denakop offers a variety of ad formats with automatic placement from the implementation of a single tag. The rest of the configuration is done by Denakop.
- Direct Campaigns: With 10 years in direct sales, they help publishers optimize campaign performance.
- Real-time Dashboard: Denakop faciliates campaign and audience tracking in real time through simple and intuitive dashboards.
Financial Advance: Lets publishers anticipate their earnings/recepts, without having to wait for fixed deadlines. - Advertiser/Competitor Blocking: On Denakop, you can block both specific competitors and market categories to avoid any risk of conflict between your advertiser and their respective competitors.
- Best Deals on Header Bidding: It guarantees that your website has access to the best deals and advertiser campaigns.
- Preferential Agreements: Strategies to facilitate the negotiation of preferential agreements with agencies and advertisers interested in running campaigns on your website.
- Specialized Support: Comes with a team of dedicated specialists who evaluate and monitor the results of your campaigns to faciliate necessary optimizations to maximize your revenues.
Denakop Key Facts
- 90% viewability on an average for all high-impact ad formats
- 80 million monthly users
- Dedicated specialists to monitor, evaluate, and optimize campaigns for max revenue
- Unique ad formats to explore different possibilities based on a website, implemented via a single tag, within minutes
Denakop Publisher Eligibility
As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue.
Denakop Ad Formats
- Banner Ads: These are ad formats that are embedded into web pages either in fixed positions, or appear as a user scrolls through a page. Denakop offers a variety of banner ads that include top banner, under banner, first banner, scroll banner, side banner, in-text banner and postitial banner.
- In-Image Ads: This format strategically positions ads in the image of your content in predefined resolutions.
- Video Slider Ads: It is a floating format displayed either on the right or left side of the page, delivered in 400x235 resolution.
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