Chocolate is the world’s first video SSP with 100% server-side auctions. It is a global company that aims to deliver the best mobile, desktop, and connected TV video advertising solutions. They offer powerful monetization solutions for app developers, mobile publishers, and CTV providers. 

Publishers can monetize and earn higher eCPMs by running video ads on mobile, desktop, or CTV display inventory using Chocolate’s advanced programmatic video-only platform.  

Their full-screen, rewarded, native, and pre-roll video ad units are clickable and user preference controlled, which provides balanced satisfaction for advertisers, publishers, and users.

Chocolate will calculate and report your monthly revenue to you after the end of the calendar month and will credit the revenue within 60 days after the end of the applicable month. So, it operates on a net 60-day basis. They make these payments only when the outstanding balance exceeds USD 250.

• Their ads are clickable, and user preference controlled, generating better returns and scale.
• They offer easy integration for publishers using either VAST/VPAID tags, SDK, or SDK lite.
• It ensures a seamless and quick integration leading to the most efficient video ad-serving technology in a real-time mobile environment.

Publishers have to meet some requirements to take the monetization benefits that Chocolate offers. The publisher must have a Google DFP/Ad-exchange account, it must be linked to the Ad Manager network, and it must be the primary account. The account must be enabled for Exchange bidding.

Chocolate platform offers the following ad formats:

• Full-Screen: These are video ads that take up the whole screen of the app/website.
• Rewarded Video: These are ads that reward users if they watch it completely in the form of points or such.
• Native Video: These are video ads that match the look and feel of the content they are shown with.
• Pre-Roll Video: These are ads that are shown before the content.