The Best Ad Networks for Gaming & Downloads Sites
Are you a gamer? Do you create gameplay related content on the regular? Then you must look at ad networks to monetize your content. Statista reports that the Download Games market worldwide is projected to grow by 5.76% (2024-2027) resulting in a market volume of US$25.40bn in 2027. Ad networks for gaming and downloads sites specialize in serving ads related to the gaming industry and software downloads on websites owned by publishers. These networks connect advertisers who want to promote their gaming-related products or services with publishers who have websites related to gaming content or software downloads.
Leading mobile gaming genres worldwide in 2023, by downloads (in billions) - Image source
Benefits of Ad Networks for Gaming & Downloads Sites for Publishers
If you are wondering why you should partner with these ad networks, here are some benefits to consider:
- Monetization: Ad networks for gaming and downloads sites can provide publishers like you with an additional source of revenue by allowing you to earn commissions or revenue shares from ads displayed on your websites.
- Relevant Ads: These ad networks specialize in serving gaming-related ads or software download ads, which can be highly relevant to the content and audience of a gaming or downloads-focused website, potentially leading to higher engagement and click-through rates.
- Access to Advertisers: Ad networks for gaming and downloads sites provide you with access to a selection of advertisers who are specifically interested in promoting gaming-related products or services, expanding the range of potential advertising partnerships.
Adsterra is a global advertising network with a Partner Care approach and a decade-long presence in digital advertising. It serves over 35 billion ad impressions per month globally. Around 35K direct publishers and 15K brands, media agencies, affiliates, and advertising networks work with Adsterra in major and non-mainstream verticals.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
iZooto provides publishers with gaming related content an additional source of revenue by allowing them to earn commissions from ads displayed on their websites through push ad notifications.
Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.
Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.
AdGate Media is an offer wall app monetization and user acquisition platform that helps you boost your revenue through incentivized apps. Their business model focuses on rewarded advertising to connect premium global brands with users of popular apps. Publishers can use their offer wall rewarded ad unit to monetize their app, game, or website.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
OGAds is a mobile and desktop content-locking network that helps publishers, webmasters, and developers monetize their mobile and desktop traffic. It is the top performing content locker because of its advertiser connections.
Unity Ads is a mobile game ad network platform and analytics tool that helps you achieve your app’s goals.
As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.
How to Choose the Best Ad Networks for Gaming & Downloads Sites
Choosing the right ad network for your gaming and downloads site can increase your overall advertising revenue and improve your user experience. Here are some things you must keep in mind while choosing an ad network for your gaming and download-focused site-
- Relevance: Consider the relevance of the ad network to your gaming or downloads-focused website. Look for networks that specialize in serving ads related to the gaming industry or software downloads.
- Ad Formats: Evaluate the ad formats offered by the network and consider which formats are most suitable for your website. Choose a network that offers a choice between several ad formats.
- Reputation and Reliability: Research the reputation and reliability of the ad network, including their track record of payments, customer support, and overall performance. You can look at reviews and testimonials from other publishers in your niche and micro-niche.
- Revenue Sharing Models: Consider the revenue sharing models offered by the ad network, including commission rates, payment thresholds, and payment methods. Make sure that they align with your monetization goals.
- Policies and Guidelines: Review the policies and guidelines of the ad network, including their ad content policies, ad placement guidelines, and terms of service, to ensure that they align with your website's content and audience.
With players from all over the world adopting digital gaming as their preferred source of entertainment, the download games market is booming globally. This means now is the perfect time for publishers to stake a claim in the niche. By keeping the above factors in mind, you will be able to find the best ad network for your gaming and downloads-focused site.
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