The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
ConsCent is a "to-consumer" platform that offers "pay-per-use", giving publishers full control of their content and the flexibility to decide who sees it. ConsCent partners with hundreds of third-party platforms along with a comprehensive range of tools to help you achieve impressive results, build long-term relationships, and maximise revenue.
Clickguard is a click fraud protection software that helps stop click fraud and provides access to all your Google ads data, and makes data-driven decisions.
Select Media offers a full-stack video SSP, outstream video, and display header bidding solution for publishers. Most publishers use their comprehensive suite of video, header bidding display technology, and search on mobile and desktop to eliminate cost, maximize yield and create exposure to new demand sources.
HyperTracker is an easy-to-use automated hyper-tracking management system that helps you see which campaigns are successful and which are not. It provides you with a variety of statistics for analyzing the success of each campaign. It's fully automated, works around the clock and offers all the vital statistics you need to make important decisions. On a comprehensive board, you can see which campaigns are successful and the ones that are struggling.
ClickMeter is a link, affiliate, and conversion tracking software that monitors, compares, and optimizes all your marketing links in one place to increase the conversion rate. It helps publishers check and verify the visibility they provide for their clients. It shares results in real-time and helps increase the trust to gain more clients over time. It helps affiliates manage and track all their links and commissions in one platform.
Trustarc is a privacy compliance software that offers consent management services. It helps you avoid heavy privacy fines and breaking your audience's trust. It also gives your audience a chance to consent to receive information from you and allows you to manage easily who has consented to what and how.
Users of the analytics application PowerAdSpy can gain a competitive advantage for their marketing approach. An inexpensive and simple-to-use application called PowerAdspy offers advertising information for all of your company's demands.
Zlick is a Fintech start-up that enables publishers, classifieds, and video-on-demand companies to monetize their viewership. Sell subscriptions and one-off access to your content with industry-leading conversion rates, a simple platform to operate, and no upfront costs.
Cookiefirst is a platform that helps you manage user and cookie consent as well as stay compliant with CCPA and GDPR. Cookiefirst is a user and cookie consent management platform that assists website owners in ensuring compliance with the GDPR, and CCPA. It helps build audience trust and avoid heavy fines by enabling publishers to manage user consent and cookie consent. Cookie consent is informing your audience about the cookies used on your site and how they are used. Thus, they can give informed consent when accepting cookies on your website.
RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on first-party cooking.