The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
Users of the analytics application PowerAdSpy can gain a competitive advantage for their marketing approach. An inexpensive and simple-to-use application called PowerAdspy offers advertising information for all of your company's demands.
AdSupply is a patented, world-class ad technology platform to create, curate, and optimize high-performance ad inventory. AdSupply is the ad network of choice for publishers looking to better monetize their site traffic. Their innovative ad platform generates more revenue for publishers by creating additional ad inventory and increasing the value of each visitor.
Clickguard is a click fraud protection software that helps stop click fraud and provides access to all your Google ads data, and makes data-driven decisions.
MemberGate is a mature platform with 18+ years of experience. MemberGate provides membership to everyone with content to publish. The platform comes with features worth spending on and a team to make it all flow easily and smoothly. MemberGate is full of tools to manage members' websites and make things run on autopilot.
Trustarc is a privacy compliance software that offers consent management services. It helps you avoid heavy privacy fines and breaking your audience's trust. It also gives your audience a chance to consent to receive information from you and allows you to manage easily who has consented to what and how.
ClickMeter is a link, affiliate, and conversion tracking software that monitors, compares, and optimizes all your marketing links in one place to increase the conversion rate. It helps publishers check and verify the visibility they provide for their clients. It shares results in real-time and helps increase the trust to gain more clients over time. It helps affiliates manage and track all their links and commissions in one platform.
HyperTracker is an easy-to-use automated hyper-tracking management system that helps you see which campaigns are successful and which are not. It provides you with a variety of statistics for analyzing the success of each campaign. It's fully automated, works around the clock and offers all the vital statistics you need to make important decisions. On a comprehensive board, you can see which campaigns are successful and the ones that are struggling.
Cookiefirst is a platform that helps you manage user and cookie consent as well as stay compliant with CCPA and GDPR. Cookiefirst is a user and cookie consent management platform that assists website owners in ensuring compliance with the GDPR, and CCPA. It helps build audience trust and avoid heavy fines by enabling publishers to manage user consent and cookie consent. Cookie consent is informing your audience about the cookies used on your site and how they are used. Thus, they can give informed consent when accepting cookies on your website.
Publishers may increase the revenue they receive from their websites by using Roxot, a programmatic ad-serving solution. Roxot utilizes cutting-edge technology and data science to assist publishers with long-term programmatic income growth.
Zlick is a Fintech start-up that enables publishers, classifieds, and video-on-demand companies to monetize their viewership. Sell subscriptions and one-off access to your content with industry-leading conversion rates, a simple platform to operate, and no upfront costs.