The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
Whizzco offers a solution that combines network mediation, ad serving, and AI optimization to optimize content revenue. Through a unified dashboard, the company provides an ecosystem for displaying content recommendation advertising as well as measuring and optimizing performance.
Leaky Paywall optimizes your digital reader's experience, enabling you to widen your audience, accelerate your growth, and identify new revenue streams.
As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.
Singular helps publishers get a complete view of ROI with their next generation attribution, full-funnel marketing data, and best-in-class fraud prevention.
Oracle moat is an ad measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance.
ConsCent is a "to-consumer" platform that offers "pay-per-use", giving publishers full control of their content and the flexibility to decide who sees it. ConsCent partners with hundreds of third-party platforms along with a comprehensive range of tools to help you achieve impressive results, build long-term relationships, and maximise revenue.
Brightcove is a streaming video platform for hosting, sharing, and streaming video content and offers a scalable, relaible and secure platform for publishers.
Select Media offers a full-stack video SSP, outstream video, and display header bidding solution for publishers. Most publishers use their comprehensive suite of video, header bidding display technology, and search on mobile and desktop to eliminate cost, maximize yield and create exposure to new demand sources.
Forensiq is an ad fraud protection and monitoring software that protects both demand and supply-side partners against complex fraud scenarios on mobile, desktop, and connected TV channels.
SpotX is a trusted platform for premium publishers and broadcasters and powers programmatic video across all screens.