The Best Video Ad Players for Publishers and Webmasters
The video advertising spend in the U.S. was projected to surpass $55 billion by 2023, reflecting the growing importance of video in digital marketing strategies. Video ad players are tools that publishers use to display video ads on their websites, apps, or other digital platforms. These ad players provide the necessary functionality for delivering video ads to users, tracking ad performance, and generating revenue for publishers (even when the publishers don't have video content on their website). Using these video ad players are created by companies that assit publishers in ad revenue optimization and they serve as an additional source of website monetization. Some of the free video ad players (on a revenue sharing model) are provided by Brid.tv, Exoclick, Vdo.ai, Playstream, and Playwire.
With the rise in the global OTT market, alued at over $171 billion in 2020 and is expected to reach $257 billion by 2025, we see ad supported video players to be a significant source of revenue for popular streaming services like Netflix, Amazon Prime, and Disney+.
Benefits of Video Ad Players for Publishers
Video ad players offer several benefits for publishers, including:
- Monetization: Video ad players provide publishers with a revenue stream by allowing them to display video ads on their websites, apps, or other digital platforms. These ads can be pre-roll, mid-roll, or post-roll.
- Increased Engagement: Video ads are highly engaging and can capture users' attention, leading to increased user engagement with the publisher's content. Video ad players enable publishers to deliver compelling video ads that can enhance the overall user experience.
- Customization Options: Video ad players often come with customization options that allow publishers to customize the appearance, placement, and behaviour of video ads on their platforms including the number of ad loads and playlist setups.
- Tracking and Reporting: Some of the best video ad players typically provide publishers with tracking and reporting tools that allow them to monitor the performance of their ads in real time. Publishers can gain insights into ad impressions, clicks, conversions, and other key metrics, which can help them optimize their ad placements, make data-driven decisions, and maximize their ad revenue.
Video ad players can provide publishers with an effective and efficient way to monetize their content, enhance user engagement, and optimize their ad placements. By leveraging the benefits of video ad players, publishers can generate revenue from video ads while delivering a positive user experience on their platforms.
MOWPlayer is a free HTML5 video player and ad monetization solution built to help you maximize your revenue and audience reach.
Membrana Media offers a comprehensive video advertising ecosystem for digital publishers, providing advanced monetization tools and customized video content solutions to optimize ad revenue. Discover their innovative offerings and seamless payment options to enhance your digital advertising strategy.
Truvid is a video technology platform that uplifts creators and connects them with audience globally via their advanced video distribution tools and an extensive publisher network.
How to Choose the Best Video Ad Players for Publishers?
Choosing the best video ad players for publishers involves careful consideration of several factors. Here are some key steps to help publishers make an informed decision:
- Ad Format Compatibility: Consider the ad formats supported by the video ad player and ensure they align with your content and target audience. Different ad formats, such as in-stream, out-stream, rewarded, native, or in-banner, have varying performance and user experience implications, so choose a video ad player that supports the ad formats that best fit your monetization strategy.
- Customization Options: Look for video ad players that offer customization options, such as the ability to customize the appearance, placement, and behaviour of video ads. Customization options allow you to seamlessly integrate video ads into your content, match your branding, and create a cohesive user experience.
- User Experience: Consider the user experience of the video ad player. Look for players that provide a smooth, seamless, and non-disruptive experience for your users.
- Integration Ease: Consider the ease of integration of the video ad player into your website, app, or other digital platforms. Look for players that offer simple integration options, such as JavaScript or API integration, and provide documentation or support to facilitate the integration process.
- Pricing and Revenue Sharing: Consider the pricing and revenue-sharing model of the video ad player. Look for players that offer transparent pricing, reasonable fees, and fair revenue-sharing arrangements. Compare the costs and revenue-sharing terms of different ad players to choose the one that aligns with your monetization goals.
Types of Video Ad Players for Publishers and Bloggers
There are several types of video ad players available for publishers, each with distinct features and capabilities to suit different publishing business models. Here are the primary types:
- HTML5 Video Players: Widely supported across browsers and devices, easy to integrate, customizable, and lightweight. The HTML5 video ad players are mostly used by bloggers, publishers, and intedependent media agencies.
- OTT (Over-The-Top) Video Players: Scalable for large audiences, robust analytics, and monetization options. These type of video players are suitable for OOT platforms who are banking on monetization solutions to suppliment their business model.
- In-stream Video Ad Players: Monetization through video ads, integration with ad networks and exchanges. They are similar to HTML5 video ad players but can be used with other technologies.
By carefully evaluating these factors, publishers can choose the best video ad players that meet their specific needs, provide a positive user experience, and help them effectively monetize their content with video ads. It's important to conduct thorough research, evaluate multiple options, and test different video ad players to determine which one works best for your specific requirements. If you are looking for help finding the right video ad players for your content, Publisher Growth can help. We have access to the best video ad players for publishers. Once you sign up, we will analyze your content and notify you once we have found the right video ad player for your content.