The Best Video Ad Networks for Publishers
Video's share of average daily social media time will hit 60.1% by 2025. According to EMarketer, mobile devices account for 47.9% of the average time spent per day with streaming sites like YouTube, followed by other connected devices, including smart TVs (39.2%) and desktops/laptops (12.9%). Video ads are ads that use the medium of video to sell a product or a service. Depending on your contract, you are paid every time the video plays or every click you get, or every time a sale occurs. Video ad networks connect publishers who are looking for video ads with advertisers offering them. They help automate the process of bidding for the highest video ads, saving your time and increasing your revenue. You will also additionally need Video Ad Players for better revenue.
Benefits of Video Ad Networks
Video ad networks offer several benefits to publishers, including:
- Additional Revenue Stream: Video ad networks enable publishers to generate an additional revenue stream by monetizing their video content through pre-roll, mid-roll, or post-roll ads. This helps publishers to diversify their revenue sources and increase their overall revenue.
- High Engagement: Video content is highly engaging and can hold users' attention for longer periods than other forms of content. By creating high-qulity video content and relevant video ads, publishers can increase user engagement and drive more traffic to their website or app.
- Higher CPM Rates: Video ad networks connect publishers with a vast network of advertisers, allowing them to access a larger pool of potential advertising partners. This can lead to higher revenue opportunities and better-quality ads.
- Customization: Video ad networks provide publishers with customization options, allowing them to choose the types of ads they want to display, the frequency of ad delivery, and the format of the ads. This helps publishers to provide a more personalized user experience, which can increase user engagement and loyalty.
- Performance Metrics: Video ad networks provide publishers with detailed analytics and reporting features, providing real-time insights into ad performance, user engagement, and revenue generated. This data can help publishers optimize their video ad strategy and maximize their revenue potential.
While video monetization platforms offer many benefits, it is imperative that you choose the right video ad network or you.
TrafficStars is a powerful, self-serve Ad Network and Ad Exchange that helps publishers make high revenue.
A solid video ad network, Connatix aids publisher in the growth of their business by delivering successful video experiences. It makes monetization video easy and provides detailed insights to understand your consumers and grow better.
The video ad network, TwinRed offers video pre-rolls which are instream ads that are played automatically after the user clicks on the content on the website. It comes with precise user targeting to narrow down audience according to your preferences and ad-fraud prevention tools for maximum security.
Snack Media is a leading independent digital sports network and content marketing company based in the UK. Established in 2007, it has grown to become one of the largest sports publishers in the country, operating a network of over 400 websites and reaching more than 210 million unique monthly sports fans.
A solid Video Ad Network, Mahimeta helps optimize your website with its dynamic ads solution and plug-and-play video solution that shows original and topic-specific video content with in-stream programmatic advertising.
Video Intelligence by Outbrain is a contextual video platform that connects publishers, content creators and brands via video storytelling. They create coherent video moments on your desk, on-the-go, or on your TV. The platform effectively eradicates the issues of media consumption like distractions, irrelevance and poor user experience by bringing context to videos with AI and automation, and placing their ads with relevant content.
GameADzone is a video ad network designed specifically for publishers in the gaming industry. It offers a platform where publishers can monetize their content through targeted video advertisements, enhancing revenue streams while catering to a gaming-focused audience.
Highfivve is a leading Video Ad Network dedicated to publishers, offering targeted monetization solutions through a diverse range of video ad formats. They specialize in maximizing revenue opportunities by connecting publishers with premium advertisers and providing robust analytics to optimize ad performance.
Venatus operates as a specialized Video Ad Network catering to publishers, facilitating the monetization of digital content through targeted video advertisements. They offer publishers a platform to efficiently integrate and manage video ads, optimizing revenue streams while maintaining a user-friendly experience for their audiences.
NitroPay is an adtech company specializing in display and video advertising solutions. Their platform enhances ad revenue for publishers by offering high-performance, user-friendly ad experiences optimized for both desktop and mobile devices.
How to Choose the Right Video Ad Network
Choosing the best video ad network for publishers can be a critical decision that can impact your revenue and user experience. Here are some key factors to consider when evaluating different video ad networks:
- Ad Inventory: Look for an ad network that offers a large and diverse ad inventory with a wide range of video ad formats, sizes, and targeting options. This will ensure that you have a variety of ad options to choose from and can maximize your revenue potential.
- Monetization Models: Different ad networks may offer different monetization models, such as CPM (Cost Per Mille), CPC (Cost Per Click), or CPA (Cost Per Action). Consider your website's traffic and audience engagement to determine which model best suits your needs and revenue goals.
- Ad Quality: It's important to choose an ad network that maintains high ad quality standards to ensure that the ads displayed on your website are relevant, engaging, and safe for your audience. Poor-quality ads can negatively impact user experience and lead to lower revenue.
- Payment Terms: Review the payment terms offered by the ad network, including payment thresholds, payment methods, and frequency of payments. Make sure they align with your financial requirements and expectations.
- Support and Customer Service: Evaluate the level of support and customer service provided by the ad network. A responsive and helpful support team can be valuable in resolving issues, addressing concerns, and optimizing your ad performance.
- Reputation and Trustworthiness: Research the reputation and trustworthiness of the ad network by reading reviews, checking references, and looking for industry certifications. Choose a reputable and trustworthy ad network that has a proven track record of working with publishers and delivering results.
By considering these factors, you can choose the best video ad network for publishers that aligns with your website's needs, audience, and revenue goals. It's important to carefully evaluate your options, compare features, and read reviews to make an informed decision.
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