Best Sweepstakes Affiliate Networks and Programs
Essentially, sweepstakes are where users login or sign up with hopes to win something and the winner is chosen randomly. In terms of affiliate marketing, sweepstakes are used largely for almost all offers where users have to sign up in order to participate. The probability of winning prizes, often visually accompanied by a sweeping wheel, or some characteristics of playing a game, reproduces the thrill of participating in a lottery, allowing publishers to drive traffic through offers and earn high payouts.
Due to their broad appeal, sweepstakes is one of the best and the longest running niches in affiliate marketing and has shown remarkable results for both beginners and seasoned marketers. Though given the significant competition in this vertical, it is particularly beneficial to get involved if you already have a suitable audience in place– whether through a Youtube channel, blog, or popular social media account. Sweepstakes offers can do very well with the right audience, and you can start earning steady revenue, with consistent effort and strategic planning.
What are the Benefits of Sweepstakes Affiliate Networks?
- Viable Revenue Stream: One of the biggest advantages of this vertical is that affiliates can earn steady and sustainable monthly income, promoting a variety of offers in the niche.
- High Payouts: The payout for sweepstakes can range anywhere between USD 0.50% to 40%, which is undoubtedly good and provides the chance to earn well.
- Cross-demographic Appeal: Sweepstakes have broad appeal, attracting participants of all ages once they reach the eligible age to participate.
- Performs well across mobile & desktop: Both mobile and desktop are suitable for user acquisition in this vertical, so there are plenty of opportunities for monetization.
- Works well with Pop Traffic: The pop ad format works very well for sweepstake campaigns as they capture the attention of viewers and promote engagement.
- Single Opt-in (SOI): Though SOI offers typically offer lower commissions compared to other types of offers, they are easier to convert due to their simple process, which in turn brings in higher conversions.
- Optimized Revenue with Pre-landers: Pre-landing pages or pre-landers improve the effectiveness of promotions and maximizes conversions. Sweepstakes offers stand to gain immensely from this element if you can be creative with your campaigns.
GlobalWide Media is a sweepstakes affiliate network that connects publishers with a diverse range of global campaigns. They offer opportunities for publishers to monetize traffic through sweepstakes offers, providing a robust platform for maximizing revenue through targeted marketing efforts.
Adsterra is a global advertising network with a Partner Care approach and a decade-long presence in digital advertising. It serves over 35 billion ad impressions per month globally. Around 35K direct publishers and 15K brands, media agencies, affiliates, and advertising networks work with Adsterra in major and non-mainstream verticals.
Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.
Along with affiliate services, PropellerAds also offers display, native, video, and smartphone ads. PropellerAds claims to offer the highest CPM rates in the industry with eight years of experience and having worked with over 150K publishers.
RollerAds is an ad network that specializes in push notification advertisements in order to provide advertisers with the best affiliate marketing methods and direct publishers with high website revenue. It is a recently-launched advertising network that focuses on push notifications, and a high-performance ad style.
Are you looking for a solution that is profitable and will help you monetize your traffic? Clickadu is the go-to. Clickadu is a digital advertising network for web and mobile channels with excellent expertise, unique capabilities, and experience in revenue maximization for publishers.
EvaDav is a customer-focused native advertising network that offers cutting-edge services to publishers and advertisers that are all connected through a single platform. It offers the highest performance for marketers and incorporates native advertising and push notifications, two of the most promising areas for advertising formats.
ClickAdilla is the next-generation self-serve ad network platform with premium traffic services. It offers a bespoke solution for site owners with fully customizable ad campaigns and one tag. It is a reliable ad network with a huge amount of clean and quality ads. Their traffic optimization tools are based on big data and machine learning and will definitely boost your revenue.
With more than 73 billion ad impressions per month, no GEO limitations and a 0% transaction fee, HilltopAds is an excellent choice for publishers of all scale, offering high CPM rates, diverse revenue streams and operating across multiple verticals.
Coinis is an advertising technology firm that offers distinctive monetization options to its publishers and affiliates while offering its advertisers highly engaging ad units supported by precision targeting.
How to find the Best Sweepstakes Affiliate Network?
Some of the things to consider when selecting a Sweepstakes Affiliate Network are:
- Minimum Payout Threshold: The payout thresholds are different for each platform and it is absolutely necessary to check if it meets your requirements. There are some networks that allow a USD 5 payout, but ideally the minimum amount payout threshold shouldn't be more than $50. It is highly recommended to avoid networks that go up to USD 500.
- Hosts Offers in other Verticals: While sweepstakes offers are good, it is generally also a good idea to find a network that hosts lucrative offers in other verticals as well, in order to diversify your revenue streams.
- Affiliate Support: Look for networks that provide dedicated account managers, timely payments, and educational materials to help you succeed as an affiliate marketer.
- Payout Terms: Evaluate things like minimum payout threshold, payment duration, and payout methods to select a network that gives you the most flexibility as an affiliate, while aligning with your needs.
- Offer Variety: It is better to go for a network with a wide variety of sweepstakes offers that span your audience’s interest.
- Reporting & Analytics: Measuring campaign performance is a key aspect of affiliate marketing, as it enables you to alter and adjust your strategies as per campaign analytics. Choosing a network that offers robust reporting and data driven statistics will benefit campaign performance, thereby impacting revenue.
- Compliance & Privacy: Compliance with privacy laws helps maintain trust with your audience which drives to maintain a positive reputation. Check if the network follows the necessary guidelines for collecting, processing and storing user data. Some certifications to look for are General Data Protection Regulation (GDPR) in the European Union, or the California Consumer Privacy Act (CCPA) in the United States.
Best Ad Formats for the Sweepstakes Vertical:
- Native Banners: Since native ads blend seamlessly with your content, the format can do very well with the right sweepstakes audience.
- Display Banner Ads: Banner ads have been proven to perform exceptionally well on all types of sweepstakes offers, due to its graphical form designed to attract prompt engagement.
- Popunder Ads: While popounder ads are less intrusive, they can grab users' attention by appearing in a separate window or tab, making it an effective format for promoting sweepstakes offers with compelling visuals.
- Push Ads: Push notifications are ideal for promoting sweepstakes offers or limited-time promotions as personalized and targeted push notifications can drive significant traffic to your campaigns.
It is evident that sweepstakes affiliate programs are not just popular but a very intriguing niche in the affiliate marketing ecosystem. It helps you monetize the inevitable desire that peopLE have to win prizes, bonuses and just enjoy something that is free. If you run sweepstake offers, giveaways, contests or such, you can easily earn solid commissions, incentives and more from companies.
Sweepstakes Affiliate Networks FAQs
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