The 7 Best Ad Networks for Ecommerce Sites

Why Do Ecommerce Sites Need Ad Networks?

Publishers play a major role in bridging the gap between brands and potential customers. Ad networks provide various advantages to publishers like: 

• Aids publishers in reaching the target audience and connects them with various advertisers to increase revenue and deliver relevant ads
• Allows publishers to enhance user engagement and provide relevant content that is in alignment with audience’s interests
• Helps optimize ad performance by conducting an analysis of audience demographics, effectively targeting monitoring performance metrics and more
• Allows publishers to tap into the lucrative ecommerce market, attracting high-quality advertisers and boosting overall revenue potential.

7 Best Ad Networks for Ecommerce Sites

Take a sneak-peak at some of the best ad networks for ecommerce sites. These networks can help ecommerce sites earn incremental revenue from their traffic and balance their store user experience. 

1. Setupad

A winner ad network for ecommerce sites, Setupad helps publishers earn more money via ads on the website. Their advanced in-house developed header bidding solution and various other products and optimization tools increase publishers’ ad revenue to the maximum. The Google Certified Publishing Partner (GCPP), an official member of Prebid, and a registered member of the Trustworthy Accountability Group (TAG).

Key Information:

• Offers lazy-loading to better website speed, user experience and ad viewability
• Offers content recommendations to keep users on the website for a longer period of time and increase time spent to generate higher revenue
• Helps monetize despite adblocks by running non-intrusive ads to regain a part of the lost revenue

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2. Vdo.AI

VDO.AI helps publishers achieve better consumer experiences by activation on a global scale. eCommerce publishers can get better brand impact via linear-like video solutions to get consumer attention. In the journey to transform the manner in which publishers optimize revenue streams, VDO.AI with its solid relations with demand sources provides various optimization and revenue augmentation opportunities. 

Key Information:

• Offers an exceptionally lightweight and customizable video player that does not cause load delays.
• The advanced AI adapts to real-time market situations, engaging users effectively, to maximizing revenue for publishers.
• Helps show well performing ad formats across all screens, channels and devices in order to engage with users and generate higher revenue

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3. Raptive

Raptive transforms creators into global brands and lasting businesses. It becomes your strategic partner that is equipped with expert advice, similar strategies, ad management, tailored technology, and inspired opportunities across all aspects of your business. It increases your power and helps you make the most money on ads - while also growing fast and extending your horizons. 

Key Information:

• Offers custom A/B ad Testing to ensure optimal performance and try new ad types and placements.
• Helps get better recognition and revenue for creators across the industry.
• Makes sure that creators thrive through major changes in the next wave of digital media, and offers pioneering solutions to keep you ahead of third party cookies, AI, and privacy/antitrust concerns.
• Helps earn the most from ads, expand your business and explore new revenue streams.

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4. iZooto

iZooto helps eCommerce publishers monetize their visitors by increasing visibility, leading to ad impressions, encouraging click-throughs and eventually generating profits. It offers various monetization opportunities to publishers to unlock additional revenue streams and earn form flybys. 

Key Information:

• Brings together demand from DSPs globally and make sure that users are shown relevant ads
• Allows you to easily track generated revenue from the dashboard
• Offers various innovative ad units and formats to get more visibility

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5. AdPushup

AdPushup is a Google Certified Publishing Partner and an IAB member. Known for its recent ad technology optimization strategies like lazy loading and auto-refresh advertising, AdPushup is packed with features - their monetization tools include creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion in addition to other services. AdPushup’s intuitive dashboard is designed for a seamless user experience, and they generally approve all publisher submissions.

Key Information:

• Allows you to modify your ad layouts effortlessly with just a few clicks and place your new ad units wherever you prefer
• Prioritizes high viewability for all their ad formats, a strategy proven to improve click-through rates (CTR) and inventory value.
• Sends payments in NET 45 days via wire and Paypal upon reaching the minimum payout threshold of $50.

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6. MonetizeMore

Known to be one of the pioneering ad networks for ecommerce publishers, MonetizeMore brings PubGuru, their award-winning programmatic ads management platform for publishers that offers a range of tools and solutions to maximize revenue from digital advertising. Their various ad units deliver engaging viewing experiences for both mobile and web streamers, to help publishers extract the highest possible value from their content and advertising inventory. 

Key Information:

• Provides access to premium SSPs that the network has robust relations with to be able to extract the highest revenue from each impression
• Offers PubGuru to save time and cost and helps publishers monetize easily
• Helps make informed decisions fast by pinpointing discrepancies in revenue and drawing comparisons of profitability 

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7. AdSense

Google AdSense offers eCommerce publishers with an effective platform to display relevant and targeted ads while making a sizable additional income. The contextual ad network matches ads to the site in accordance with the content and visitors while also getting the flexibility to customize how the ads look and feel.  

Key Information: 

• Offers instantaneous access to massive advertiser demand which essentially is greater competition for ad spaces 
• Offers multiple ad formats with AI-driven optimization to increase page clicks.
• Offers detailed ad analytics and reporting that can measure performance.  
• Offers contextual display ads and search ads for better monetization.
  

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How to Choose the Best Ad Networks for Ecommerce Sites?

Finding the correct and most suitable ad network is essential for your eCommerce site, else it would truly disrupt your user experience.There are a lot of criterias that one could consider. However, what is most important for your growth is to find an ad network that is in alignment with your model, your goals and such. It is necessary for you to test out the ad network and see if it works well for your business. 

The Bottomline

A good ad network partner can truly change how things look for ecommerce publishers as it helps unlock new revenue streams and elevate the user experience. Using the best ad network will help publishers optimize their ecommerce content and enhance overall profitability.