7 Best Video Ad Networks in Indonesia

In Indonesia, where over 90% of internet users are avid video watchers, the video advertising landscape is thriving like never before. With a rapidly growing middle class and widespread smartphone use, the demand for video content is skyrocketing. This is evident from the fact that more than 115 million people in Indonesia are active on social media, and over 60% of the population watches online videos daily. For publishers and advertisers looking to make the most of this dynamic market, choosing the right video ad network is essential. In this article, we'll explore the best video ad networks in Indonesia, highlighting their features and benefits, and explaining why they’re key to maximizing your advertising success in this vibrant digital environment.

Criteria for Selecting the Best Video Ad Networks

Choosing the right video ad network can make all the difference in achieving your advertising goals. Here’s what you should look for to ensure you're making the best choice:

• Key Features and Benefits: A top-notch video ad network should offer features that enhance your advertising experience. Look for platforms that support high-definition video playback, ensure smooth delivery across devices, and offer comprehensive analytics. Networks that integrate seamlessly with other ad technologies can also provide a significant advantage. For instance, networks with advanced reporting tools can help you track key metrics like engagement rates and conversions, which are crucial for optimizing your campaigns.
• Ad Formats and Targeting Options: With over 90% of Indonesian internet users engaging with video content, diverse ad formats are essential. Whether it’s pre-roll, mid-roll, or interactive ads, having options allows you to choose the best format for your content and audience. Effective targeting options are equally important for networks that offer robust targeting based on demographics, interests, and browsing behavior. This ensures that your ads reach the right viewers and maximize your return on investment.
• Payment Terms and Transparency: Clear and fair payment terms are vital for managing your advertising budget. Networks that offer transparent billing and detailed reports help you understand where every penny is going. For example, a network that provides real-time data on ad performance and expenditure can prevent unexpected costs and help you make informed decisions.
• Support and Customer Service: Exceptional customer service can be a game-changer. In a market where fast-paced changes and technical issues are common, having responsive support can save you time and hassle. Look for networks with a track record of providing timely and effective assistance, ensuring that any issues are resolved quickly to keep your campaigns running smoothly.

7 Best Video Ad Networks in Indonesia

Here is a list of top 7 Video Ad Networks in Indonesia:

1. Ad.plus

Ad.plus is emerging as one of the top video ad networks in Indonesia, helping publishers boost their revenue with competitive CPM rates. As the Indonesian video advertising market is expected to grow significantly, driven by a surge in video content consumption, networks like Ad.plus provide diverse ad formats to cater to this trend. With 86% of marketers reporting increased web traffic from video ads and 87% seeing a direct rise in sales, video advertising is proving to be highly effective in the region. For publishers, this platform offers a great opportunity to tap into the expanding market with custom video advertising solutions.

Key Facts:

• Payment Details: Ad.plus offers monthly payments with a minimum payout threshold of $50, supporting PayPal, bank transfers, and cryptocurrency.
• Ad Formats: Ad.plus supports display ads, video ads, native ads, and mobile-specific formats, ensuring versatility for different platforms.
• Publisher Eligibility: Publishers must have a minimum of 5,000 monthly visitors and high-quality content to join Ad.plus.
• CPM Rates: The average CPM rate ranges from $1 to $5, depending on the niche and geographical location of the traffic.

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2. Setupad

Setupad is a leading choice among video advertising platforms for publishers, especially those seeking to maximize revenue in Indonesia. Offering high fill rates and competitive CPMs, Setupad leverages header bidding technology to boost publisher revenue by up to 30%. This makes it one of the top video ad networks not only globally but also for those looking for Indonesian video ad networks. Setupad ensures optimized ad placements, enhancing user experience and engagement, which is crucial for video advertising in Indonesia. Its advanced video advertising solutions make it a top contender in any video ad network comparison.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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3. AdPushup

AdPushups stands out as a top choice among video ad networks in Indonesia, offering cutting-edge solutions designed to help publishers boost their revenue. As a proud member of the IAB and a Google NPM Partner, AdPushups brings to the table advanced features like A/B testing, header bidding, and ad mediation, which are essential for thriving in Indonesia's dynamic video ad landscape. With the Indonesian video ad market growing at an impressive rate of 12.5% annually, AdPushups leverages innovative techniques such as lazy loading and auto-refresh ads to potentially increase performance and revenue by up to 40%. Its dedication to delivering high-quality video ads makes AdPushups one of the best choices.

Key Facts:

• AdPushup allows you to modify your ad layouts effortlessly with just a few clicks. You can place your new ad units wherever you prefer, providing flexibility and control over your advertising strategy.
• Their ad formats include in-view ads, in-image ads, sticky ads, and docked ads.
• AdPushup prioritizes high viewability for all their ad formats, a strategy proven to improve click-through rates (CTR) and inventory value.
• The payments get released in NET 45 days via wire and Paypal upon reaching the minimum payout threshold of $50.
• AdPushup has no specific requirements that publishers have to meet, except that publishers must have more than $5000 monthly ad revenue. They generally approve all publisher submissions.

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4. Denakop

Denakop is rapidly establishing itself as a premier player in Indonesia’s video ad network landscape, providing advertisers with a robust platform to engage audiences through targeted video content. With the video advertising market in Indonesia expected to exceed $600 million by 2024 and video consumption growing by 25% annually, Denakop offers a competitive edge with its attractive CPM rates and versatile ad formats. This ensures brands can effectively capture audience attention while publishers benefit from substantial revenue opportunities and efficient payment processes, solidifying Denakop’s reputation as a key player in the evolving digital advertising arena

Key Facts:

• Payment Details: Denakop pays publishers on a net 30 basis, with payment options including bank transfer and PayPal. The network has a reputation for timely payments. 
• Ad Formats: The network supports several ad formats such as display banners, video ads, and native ads. This variety allows publishers to choose formats that best suit their content and audience. 
• Publisher Eligibility: To join Denakop, publishers need a minimum of 10,000 monthly impressions and must adhere to quality content standards. The network focuses on ensuring that all partners provide high-quality and engaging content.
• CPM Rates: Denakop's CPM rates typically range from $1.50 to $5.00, depending on factors like ad format, traffic quality, and geographic targeting. Publishers in high-demand niches or with premium traffic may receive higher rates.

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5. Freestar

Freestar is a premier choice among video ad networks in Indonesia, offering advanced video advertising solutions that significantly enhance ad revenue. Leveraging cutting-edge technologies like header bidding and in-app mediation, Freestar empowers publishers to achieve over 100% growth in ad revenue. Known for its transparent platform and strategic ad placements, Freestar connects with over 200 million users monthly, solidifying its reputation as one of the top video advertising platforms. For those seeking the best video ads in Indonesia, Freestar stands out for optimizing CPMs and delivering high-performance results. As a leading player in video advertising in Indonesia, Freestar excels in video ad network comparisons and reviews, making it an exceptional choice for publishers looking to maximize their revenue through effective video ad networks.

Key facts:

• Provides an ideal ad stack that has been created separately for each account.
• In order to assist publishers with their long-term business expansion, Freestar has invested in expanding its Audience Development team. Traffic plays a significant role in overall revenue. It provides group traffic sessions, content strategy, SEO consulting, and more.
• Their solutions allow you to concentrate on producing excellent content. At the same time, they take care of everything from initial onboarding and establishing ad-serving code to connecting with partners and optimizing ad layouts.
• Freestar leverages the ideal mix of programmatic header bidding and ad products to help publishers, retailers, and apps unleash their true revenue potential.
• Shows how the ads are performing and offers access to data in a robust and unified dashboard.

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6. Vidverto

Vidverto is a leading video advertising platform in Indonesia, renowned for its exceptional performance in the video ad network landscape. It offers advanced targeting capabilities, allowing advertisers to reach specific audiences with high precision. Vidverto's platform integrates seamlessly with various content types, ensuring that ads are effectively placed within relevant and engaging video content. The platform is praised for its user-friendly interface and robust analytics tools, which provide valuable insights into campaign performance. Additionally, Vidverto's commitment to optimizing ad delivery and enhancing viewer experience makes it a top choice for businesses seeking impactful video advertising solutions in Indonesia.

Key facts:

• Extensive Reach: Vidverto reaches over 60 million users monthly, making it a major player in Indonesian video advertising.
• High Engagement: The platform boasts a higher engagement rate compared to industry averages.
• Competitive CPM Rates: Vidverto offers competitive Cost Per Mille (CPM) rates, ensuring cost-effective video advertising for Indonesian publishers.
• Flexible Payment Options: The platform supports multiple payment methods, including bank transfers and digital wallets, to accommodate diverse needs.

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7. PubLift

Publift distinguishes itself as a premier video ad network in Indonesia by maximizing revenue through cutting-edge advancements. By leveraging top video ad networks in the country, Publift ensures high fill rates and competitive CPMs for publishers. As the video advertising market in Indonesia is expected to reach $1.4 billion by 2027, Publift is at the forefront, offering state-of-the-art video advertising solutions and comprehensive reviews of video ad networks. Their expert comparisons aid publishers in selecting the best platforms to meet their needs, driving success in this rapidly expanding market.

Key facts:

• Significant Revenue Boost: Since its inception in 2015, Publift has helped publishers achieve up to a 55% increase in their ad revenue, making it a valuable partner for those looking to optimize their ad earnings without compromising page performance.
• Comprehensive Ad Solutions: Publift offers an extensive suite of monetization methods, including AdSense, Google Ad Manager, and direct deals. This flexibility allows publishers to maximize their revenue through diverse channels while benefiting from smart contextual classification tools that enhance ad targeting accuracy.
• Cutting-Edge AI Technology: The platform leverages AI and machine learning for various purposes, such as lookalike audience targeting, dynamic creative optimization, and predictive bidding. This advanced technology ensures that ads are highly relevant and effective, driving better engagement and higher returns for publishers.
• Robust Fraud Detection: Publift employs sophisticated fraud detection mechanisms to safeguard publishers' earnings and maintain the integrity of their ad inventory. This focus on security and transparency helps publishers avoid revenue losses due to invalid traffic and other fraudulent activities​.

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Trends and Insights in the Indonesian Video Ad Market

• Recent Developments and Future Trends: The Indonesian video ad market is on fire, with a 20% year-over-year increase in digital video consumption. YouTube and TikTok are leading the charge, with TikTok boasting over 110 million users in Indonesia alone. The trend towards short form content is reshaping ad strategies, pushing brands to craft captivating, bite sized videos. Local influencers are becoming powerful ad partners, opening up fresh, targeted advertising opportunities.
• Impact of Technological Advancements: Technological strides are revolutionizing Indonesia’s video advertising scene. The expansion of 5G is set to enhance video quality and interactivity, making ads more engaging. AI-driven analytics are enabling precise ad targeting, while programmatic advertising simplifies ad buys and boosts efficiency. These advancements are helping brands connect with viewers more effectively and creatively.
• Predictions for Growth: The video ad market in Indonesia is expected to grow by a remarkable 25% annually through 2025. This growth is driven by increased digital ad spending and the rising influence of video content. As more brands invest in video ads and leverage emerging technologies, the Indonesian market will continue to expand, offering exciting opportunities for advertisers and creators alike.

Conclusion

In conclusion, Indonesia’s video ad market is on an impressive growth trajectory, with digital video consumption surging by 20% year-over-year and over 115 million Indonesians actively engaging with online videos daily. Choosing the right video ad network is key to tapping into this expanding market. Ad.Plus provides competitive CPM rates and versatile ad formats, while Setupad and AdPushup offer cutting-edge technologies and substantial revenue boosting potential. Denakop and Freestar shine with their robust ad solutions and high growth prospects. Publift leverages AI for precise targeting and increased effectiveness. Aligning your choice with your advertising goals, be it revenue maximization or enhanced ad performance will help you succeed in Indonesia's dynamic video advertising arena.