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The digital advertising market in MENA, that is, Middle East and North Africa is witnessing robust growth and the market was valued at USD 6636.5 million in 2023 and was expected to reach USD 44827 million by 2023, showing a CAGR of 23.9% during the forecast period of 2024-2032. However, there are some gaps in smartphone penetration across MENA.

As explained, there are huge gaps between richer GCC countries and North African ones. For example, you can expect a CPM rate of 0.21 USD from Saudi Arabia, 0.1 USD from Egypt and about 0.08 USD from Algeria. Check out the best CPM ad networks in MENA to get the most competitive CPM rates.

7 Best CPM Ad Networks in MENA

Navigating the digital advertising landscape in the MENA region can be challenging with its diverse market and unique opportunities. To help you make the most of your ad strategy, we’ve curated a list of the 7 best CPM ad networks in MENA. These top networks offer cutting-edge solutions tailored to the region’s dynamic needs, ensuring optimal revenue and engagement.

1. iZooto

iZooto is a solution for owned audience marketing in the MENA region that utilizes push notifications to help publishers build, own, and engage their audience. By leveraging iZooto, publishers in MENA can exert greater control over their audience and reduce dependence on platforms like Google and Facebook. To boost recurring visits and enhance revenue from existing display advertising, MENA publishers use targeted and automated alerts. Additionally, notifications can be used to push adverts to their audience, further increasing their income.

Key Facts:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan.

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2. Monetag

One of the leading CPM ad networks in the MENA region, Monetag offers web publishers and online marketers advanced ad serving and optimization technologies that deliver industry-leading results. With its impressive features, Monetag stands out as a top alternative to Google Adsense in the MENA market. Renowned for its exceptional adtech services, Monetag provides instant account approval and a variety of advertising solutions.

Key Facts:

• The AI technology leverages ad formats and helps you monetize every aspect of your ad inventory, automate ad selection, and boost CPM rates.
• Helps publishers monetize 100% of their traffic.
• Works with only trusted advertisers, and all ads are monitored by world-leading anti-ad fraud and malware preventive solutions.
• Allows you to benefit from top-performing monetization formats for mobile web SDK and APK.
• Offers various integration methods for large suppliers, agencies, ad networks, and exchanges. 

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3. Taboola

Taboola, established in 2007, is a prominent content discovery and native advertising platform with a significant presence in the MENA region. Utilizing sophisticated AI algorithms, Taboola connects with over 1.4 billion unique users monthly through collaborations with leading websites, mobile apps, and devices, enhancing engagement and revenue for its partners. In 2023, Taboola achieved remarkable revenue growth of $1.53 billion, reflecting its expanding impact across the digital advertising landscape, including MENA.

Key Facts:

• Global Reach: Taboola's platform connects with over 1.4 billion unique users every month, making it one of the most extensive content discovery networks globally.
• Significant Revenue Growth: In 2023, Taboola achieved a revenue of $1.53 billion, reflecting an 11.05% year-over-year growth, showcasing its robust business model and increasing market penetration.
• Large Workforce: With approximately 1,900 employees, Taboola's workforce supports its vast operations and continuous innovation in AI-driven content recommendations​.
• Strategic Partnerships: Taboola recently secured an exclusive deal with Foundry to power content recommendations across well-known consumer sites like Macworld and PCWorld, further solidifying its position as a leader in content discovery.

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4. Aniview

Aniview is a CPM ad network that focuses on video advertising and monetization solutions for publishers across MENA regions. The platform supports various ad formats, including VAST, VPAID, IMA, and oRTB, and offers tools such as a video ad server, video player, video CMS, and CTV/OTT solutions. Aniview seamlessly integrates with existing tech stacks and delivers enriched analytics to enhance ad performance. Publishers in the MENA region can benefit from impressive fill rates and revenue optimization through Aniview's advanced AI algorithms.

Key Facts:

• Publisher Eligibility: Aniview works with a broad range of publishers, currently serving over 3,500 publishers globally across more than 150 countries.
• Payment Details: Aniview offers competitive CPM rates, optimizing revenues through dynamic floor pricing and AI-driven yield management.
• Ad Formats: Supports multiple ad formats, including instream, outstream, and CTV/OTT solutions, catering to web, mobile, and connected TV platforms.
• Platform Features: Offers comprehensive features such as a lightweight HTML5 video player, a robust video ad server, a versatile CMS for managing video content, and a marketplace to connect with thousands of advertisers.

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5. Primis

Primis is revolutionizing video advertising across the MENA region, reaching 450 million unique users every month and generating 6.8 billion pre-roll opportunities. Their innovative video discovery platform, with a 3.75% user engagement rate, significantly boosts monetization for publishers in MENA. By prioritizing high-quality content and user experience, Primis ensures that brands in the region achieve viewability and completion rates above 80%, making it a top choice for advertisers aiming to maximize their reach and impact in MENA.

Key Facts:

• Primis effectively drives engagement with a 3.75% user interaction rate, ensuring users stay longer and boosting site monetization​.
• Publishers using Primis can leverage a vast library, including 1.5 billion minutes of video content, to match their audience's interests and enhance user experience​.
• Primis provides over 12 million new video content recommendations, helping publishers deliver tailored and relevant video experiences to their users.
• Primis facilitates the creation and filling of 6.8 billion pre-roll ad opportunities each month, significantly enhancing revenue potential for publishers​.

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6. Vuukle

Vuukle is a powerful ad network that connects advertisers with publishers across the MENA region, ensuring optimal ad placements and higher engagement rates. With over 200 million monthly active users, including a significant presence in MENA, and a 70% increase in click-through rates, Vuukle's advanced algorithms and real-time analytics help advertisers maximize ROI while providing publishers in MENA with a seamless monetization experience. This platform's user-friendly interface and comprehensive support make it a top choice for digital advertising in the MENA market.

Key Facts:

• Vuukle's AI-driven targeting ensures ads are displayed to the most relevant audience, boosting engagement by 60%.
• The platform supports various ad formats, including native, display, and video ads, catering to diverse advertising needs.
• Publishers using Vuukle report a 45% increase in ad revenue within the first six months of integration.
• Vuukle's real-time analytics dashboard helps advertisers fine-tune their campaigns, achieving a 35% higher conversion rate.

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7. Refinery 89

In their mission to put publisher needs first by delivering user-centric programmatic advertising solutions and personalized support, Refinery89 has evolved into one of the leading European publisher networks. Through their award-winning technologies, such as Single Tag, they not only help publishers in the MENA region boost their net revenue but also grant them a competitive advantage via easy onboarding, a transparent dashboard, and a continuous improvement of the quality, quantity, innovation, and distribution of their ad inventory.  As a Certified Google Publishing Partner and member and licensed vendor in the IAB Transparency & Consent Framework, Refinery89 encourages publishers with their solutions to mainly focus on the content, knowing that their ad tech and website monetization are in good hands. 

Key facts:

• Dashboard: Their solutions include access to the Refinery89 Publisher Dashboard. Publisher’s own dashboard to provide analytic tools and help you make informed decisions to drive growth. With info regarding ad’s performance and revenue optimization opportunities.
• Geotag: Monetize incoming traffic from other geos, without changing your partner in your main country!
• Payment Details: Refinery89 processes payments on a 45-day cycle. Publishers can receive the payment using the payment method of their choice: Bank transfer, eCheck, wire transfer, or PayPal
• Solution Features: The Single Tag is a simple line of code added directly into the header of your website that allows publishers to connect to more than 25 premium demand sources including Amazon and Google Ad Manager at the best CPMs, but also to a unique dashboard where they can track their monetization performance.
• Fully GDPR Compliant CMP: Leverage their premium CMP Consentmanager.net with no additional cost!  

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For the MENA region, publishers must be careful because of the stringent laws, which also plays a role in the ad spending in digital advertising markets.  The stringent data privacy laws in UAE are different from looser laws in Algeria. But lucky for MENA publishers, there are some government initiatives that propel investments in the sector. Given that, MENA publishers must certainly consider the best CPM ad networks in MENA to find the best CPM rates.