7 Best CPM Ad Networks in Japan

With one of the most mature advertising markets in the world, Japan is in third place for total media ad spending with a total ad spend of USD 51.68 billion behind USA and China. This was not the case a couple years back. Japanese valued traditional magazine and TV ads more but in the wake of the pandemic, Japanese companies were forced to adapt to the digital transformation. This caused the internet ad spend in Japan to exceed mass media ad spend in 2021 and Japan and China ended up getting very competitve CPM rates.

The digital trends in Japan continue to show an increase in consumers embracing digital ads and companies are actively involved in online marketing initiatives, influencer marketing and video content. As a publisher from Japan, you can expect a CPM rate ranging from USD 0.25 to 0.35 from AdSense. Additionally, you can also consider the best CPM ad networks in Japan mentioned below to get yourself the best CPM rates.

7 Best CPM Ad Networks in Japan

Looking to optimize ad revenue in Japan? Discover the top 7 CPM ad networks that are making waves in the Japanese market. From advanced targeting capabilities to robust reporting features, these networks offer the tools you need to maximize your ad performance.

1. Setupad

A super comprehensive advertising network, Setupad is ideal for publishers in Japan and beyond who want to maximize their ad revenue through programmatic advertising. Catering to mid-sized and large publishers, Setupad offers high fill rates and competitive CPMs. By leveraging advanced header bidding technology, Setupad helps publishers achieve up to 30% higher revenue. Its optimized ad placements enhance user experience, leading to greater engagement and revenue, making Setupad a top choice among advertising networks in Japan.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. OptAd360

OptAd360 is a leading advertising platform in Japan that boosts publisher revenue by over 30% through its AI-driven ad management and monetization strategies. The platform, which supports app and video monetization, features a 95% fill rate to help Japanese publishers optimize their ad space profitability. With a 30-day billing period, multilingual support, and tailored solutions for the Japanese market, OptAd360 ensures rapid payouts and professional assistance for its global and Japanese users.

Key Facts:

• Revenue Optimization: OptAd360's advanced AI-driven tools can boost your ad revenue by up to 40%, making it a top choice for maximizing digital content monetization.
• Global Reach: Supporting 17 languages, including English, Japanese, and Spanish, OptAd360 ensures effective communication and support for a diverse range of publishers worldwide.
• Quick Payouts: OptAd360 offers faster payouts on a NET 30-day billing cycle with a minimum payout threshold of $100, ensuring timely revenue collection for publishers.
• Comprehensive Ad Formats: From sticky ads to in-text video ads, OptAd360 provides a variety of ad formats to suit different content types and enhance user engagement.

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3. Geniee

Geniee is a CPM ad network in Japan that provides targeted advertising solutions to publishers seeking to maximize revenue through effective programmatic ad placements. It offers a variety of ad formats, including display, video, and native ads, and operates on a global scale. Geniee’s platform uses advanced algorithms to optimize ad performance and targeting, with a strong focus on the Japanese market.

Key Facts:

• Payment Details: Geniee typically offers payments on a net-30 basis, meaning publishers receive payments 30 days after the end of the billing cycle. The minimum payout threshold is usually around $100.
• Ad Formats: The network supports various ad formats such as display ads, video ads, and native ads, catering to diverse publisher needs and enhancing user engagement.
• Publisher Eligibility: Publishers must have a website with significant traffic and adhere to content guidelines set by Geniee. Sites with high-quality content and substantial monthly visitors are preferred.
• Global Reach: Geniee operates internationally, allowing publishers from multiple countries to participate and benefit from its expansive ad network.

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4. AdPushup

AdPushups, a Microsoft Ventures-funded team based in Japan, is a member of the IAB, a Google NPM Partner, and a registered member of the Trustworthy Accountability Group (TAG). Leading venture partners have contributed to multiple rounds of funding for the company. They take great satisfaction in offering the best monetization tools available on a single platform. AdPushups provides creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion among other services. Additionally, AdPushups delivers the latest ad technology optimization strategies, including lazy loading and auto-refresh advertising, with a focus on the Japanese market.

Key Facts:

• AdPushup allows you to modify your ad layouts effortlessly with just a few clicks. You can place your new ad units wherever you prefer, providing flexibility and control over your advertising strategy.
• Their ad formats include in-view ads, in-image ads, sticky ads, and docked ads.
• AdPushup prioritizes high viewability for all their ad formats, a strategy proven to improve click-through rates (CTR) and inventory value.
• The payments get released in NET 45 days via wire and Paypal upon reaching the minimum payout threshold of $50.
• AdPushup has no specific requirements that publishers have to meet, except that publishers must have more than $5000 monthly ad revenue. They generally approve all publisher submissions.

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5. iZooto

iZooto is a solution for owned audience marketing in Japan that utilizes push notifications as a channel to help publishers build, own, and engage their audience. With iZooto, publishers in Japan can manage their audience and depend less on Google and Facebook. To boost recurring visitors and enhance revenue from current display advertising, publishers use iZooto to connect their audience with targeted and automated alerts. Additionally, publishers can leverage notifications to push ads to their audience and increase their income.

Key Facts:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 

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6. Yieldbird

Yieldbird, a Warsaw-based leader in programmatic monetization, has been revolutionizing ad revenue for publishers worldwide, including Japan, since 2009. As a Google Certified Publishing Partner, Yieldbird has earned prestigious accolades such as the Google Change Agent Award and a place in Deloitte's 2018 Central Europe Technology Fast 50 list. Trusted by over 300 websites globally, including those in Japan, Yieldbird’s innovative ad management solutions drive significant revenue growth, making them an indispensable ally for publishers aiming to optimize their digital yield.

Key Facts:

• Award-Winning Expertise: Yieldbird received the prestigious Google Change Agent Award for its innovative Yieldbird Insights UI, reflecting its commitment to excellence in ad management and monetization.
• Impressive Growth: Yieldbird ranked 16th in Deloitte's 2018 Central Europe Technology Fast 50 list, showcasing its rapid growth and technological prowess in the digital advertising industry.
• Global Impact: Yieldbird’s advanced programmatic solutions are trusted by over 300 websites worldwide, helping publishers maximize their ad revenue through strategic ad management.
• Innovative Solutions: Yieldbird introduced features like "Lazy Auction" and support for SPA website technology, ensuring their clients stay ahead in the evolving ad tech landscape​.

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7. Sulvo

Sulvo is a cutting-edge SaaS company revolutionizing ad revenue for publishers in Japan through real-time pricing optimization and cross-platform insights. Sulvo empowers clients in Japan to maximize earnings by providing premium inventory access and advanced demand analytics. Competing with giants like Admiral and Blockthrough, Sulvo is ranked 15th among 39 key players in the industry.

Key Facts:

• Significant Revenue Boost: Sulvo's patented platform can increase publishers' earnings by 25% to 250% within days by optimizing ad placements and improving impression values.
• Advanced Adblock Solutions: Sulvo's unique containers recapture ad revenue lost to ad blockers by serving alternative formats, ensuring no revenue is missed.
• Global Reach: Sulvo supports content in 50 different languages and serves ads to visitors from around the world, making it a versatile choice for publishers with diverse audiences.
• High Revenue Share Options: Sulvo offers various revenue share plans, including a 100% revenue share plan with a flat-rate cost, allowing publishers to maximize their profits without compromising on service quality.

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Japan is a country that has the culture of innovation and technology quite embedded into their system. This helps create a strong online ecosystem with high internet penetration, a vibrant e-commerce market and active social media landscape. As a publisher from Japan, you should take full advantage of it and use the list of the best CPM ad networks in Japan to assist you in the same.