7 Best AdSense Alternatives in Africa

With the rapid growth of digital media across Africa, publishers are increasingly seeking effective alternatives to Google AdSense. The African digital advertising market is expected to reach $3.2 billion by 2025, driven by rising internet penetration and mobile usage (source: eMarketer). This dynamic environment presents numerous opportunities for publishers to explore diverse monetization options. In this article, we’ll examine the 7 best AdSense alternatives in Africa, offering insights into platforms that can enhance revenue and cater to the unique needs of the African market. Whether you're looking to diversify your ad strategies or find more tailored solutions, these alternatives provide viable options for maximizing your ad revenue.

7 Best AdSense Alternatives in Africa

Here are some of the best AdSense alternatives for publishers in Africa. Take a look at them:-

1. Setupad

Setupad is an excellent choice for publishers seeking to maximize their revenue through advanced monetization options. As one of the top AdSense alternatives, Setupad offers high fill rates and competitive CPMs, making it ideal for mid-sized to large publishers. Utilizing cutting-edge header bidding technology, publishers in Africa can see up to a 30% increase in revenue, placing Setupad among the best AdSense alternatives in Africa. Its optimized ad placements not only boost revenue but also enhance user engagement, making it a leading platform in the ad networks comparison for the region.

Key facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

SignUp Now

2. Ezoic

Ezoic stands out as one of the best AdSense alternatives in Africa, offering a robust platform for optimizing ad revenue through AI-driven technology. Publishers using Ezoic can see up to a 50% increase in revenue, thanks to its advanced machine learning algorithms that test different ad layouts and placements to maximize earnings. With over 1 million websites using Ezoic, it provides comprehensive analytics and split testing features that are ideal for African publishers seeking to enhance their ad performance. Additionally, Ezoic’s platform supports various ad networks and integrates seamlessly with existing ad setups making it one of the best AdSence alternatives in Africa..

Key Information: 

• Payment Details: Ezoic operates on a NET-30 day payment schedule and pays in arrears, which is generally within 30 days. For instance, the revenue you earned in January will get paid at the end of February. They generally put 45 days in their terms, but you can expect payment within a month. The minimum payout threshold of USD20.
• Ad Formats: Their ad formats include Display, Native, Anchor, Sticky, Vignette as well as In-Stream Video.
• Publisher Eligibility: Ezoic no longer imposes any pageview limits on new sign-ups and now you do not need 10,000 monthly visits to use their features. This has allowed smaller sites to also qualify and get the chance to work with advertisers that pay highly or third-parties that would have otherwise excluded them.

SignUp Now

3. iZooto

iZooto is a powerful tool for publishers seeking AdSense alternatives in Africa. As a leading push notification platform, iZooto helps drive user engagement with real-time, personalized messages. It supports over 1 billion notifications per day and is used by more than 20,000 brands globally. By leveraging iZooto, publishers can enhance monetization through targeted push campaigns, reaching users effectively without relying solely on AdSense. This makes it a notable option for those exploring the best AdSense alternatives in Africa.

Key Facts:

• Ad Formats: iZooto offers web push notifications, mobile app notifications, messenger push notifications and on-site engagement notification ads.
• Payment and Payout Info: Payments are released on a NET 60 basis, via wire and Paypal upon reaching the minimum payout threshold of $100.
• Publisher Eligibility: Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to access their monetization plan
• CPM Rates: Competitive CPM rates range from $3 to $5 for tier-1 traffic sources and in the range of $0.50 to $1 for tier 2 traffic. It can go higher for niche based websites.

SignUp Now

4. PubFuture

PubFuture, with over 10 years of experience, is a notable AdSense alternative in Africa, offering publishers a comprehensive suite of ad technology solutions designed to maximize revenue. Through data-driven analytics and real-time reporting, they help African publishers achieve up to 200% revenue growth. Known for their swift NET 15 payment terms, PubFuture ensures quick payouts and a 100% fill rate, making them a reliable choice for content-driven websites in Africa and globally. As one of the best AdSense alternatives in Africa, PubFuture stands out for its effective ad solutions and performance.

Key Facts:

• Ad Formats: PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer, these include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads
• Payment and Payout Info: PubFuture pays publishers on a quick NET 15 basis without any deductions, upon reaching the minimum payout threshold of $50 for Paypal and Payoneer, $1000 for bank transfer, and $500 for bitcoin.
• Publisher Eligibility: As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started.
• CPM Rates: PubFuture's CPM rates usually range between $1.5 to $3 for decent tier-one traffic on general purpose websites. 

SignUp Now

5. Snigel

Snigel is recognized as one of the best AdSense alternatives in Africa for publishers, offering a robust ad monetization platform tailored for the African market. As a leading AdSense alternative, Snigel enables publishers to optimize their ad revenue through advanced targeting and real-time analytics. Publishers using Snigel report up to a 50% increase in revenue compared to traditional ad networks, highlighting its effectiveness in the region. This innovative platform positions Snigel as a top choice among AdSense alternatives in Africa for maximizing ad performance.

Key Facts:

• Product Information: Snigel specializes in ad optimization, offering publishers AI-powered solutions to maximize ad revenue across display, native, and video formats. The platform focuses on real-time bidding and header bidding technologies.
• CPM Rates: Snigel reports average CPM rates between $3.00 and $10.00, depending on traffic quality, geography, and ad formats.
• Payment Details: Snigel operates on a net-30 payment schedule, with options including wire transfers and PayPal.
• Publisher Eligibility: Snigel works with publishers of varying sizes, requiring a minimum traffic threshold and adherence to content quality standards.

SignUp Now

6. Adnimation

Adnimation is a leading alternative to Google AdSense for publishers in Africa, offering a robust platform to maximize ad revenue through advanced management and optimization techniques. With a suite of services that includes hybrid header bidding, video, native, and display ads, Adnimation stands out with its zero lock-in contract and absence of tiered plans, catering to publishers of all sizes. The platform has demonstrated impressive results, with users experiencing up to a 40% increase in ad revenue and a 30% boost in ad viewability. Adnimation’s commitment to optimizing ad performance and streamlining operations makes it a top choice for monetization in Africa.

Key Facts:

• Ad Formats: Display ads, Video ads, Native ads
• Payment and Payout Info: Adnimation pays publishers on a NET35 basis, offering payments via ACH bank transfer, wire transfer, and PayPal.
• Publisher Eligibility: It is recommended to have a minimum of 150,000 pageviews per month, with the majority of traffic originating from Tier 1 countries.
  

SignUp Now

7. AdPushup

AdPushup is recognized as one of the best AdSense alternatives in Africa for publishers, offering a platform designed to optimize ad revenue through dynamic header bidding and advanced ad management. As a leading AdSense alternative, AdPushup reports a potential revenue increase of up to 60% for publishers by leveraging its real-time bidding technology and ad optimization features. The platform’s sophisticated tools enable effective monetization strategies tailored for the African market, positioning it prominently among AdSense alternatives in Africa. 

Key Facts:

• Publisher Eligibility: AdPushup has no specific requirements for publishers, except that you have more than $5000 USD monthly ad revenue, and give AdPushup exclusivity.
• Ad Formats: AdPushup offers a variety of ad formats including in-view ads, in-image ads, sticky ads and docked ads.
• Payment & Payout Info: AdPushup pays on Net-45 basis via PayPal or bank transfer. The have a minimum payout threshold of USD 50
• CPM Rates: AdPushup offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

SignUp Now

Conclusion

Exploring AdSense alternatives in Africa can open new avenues for revenue and help publishers leverage the continent's growing digital landscape. By considering these 7 best AdSense alternatives, publishers can find platforms that align with their specific needs and regional dynamics. As the African digital advertising market continues to expand, adopting these alternatives can provide enhanced monetization opportunities and better align with local audience preferences. Embracing these options ensures that publishers can optimize their ad strategies and stay ahead in an increasingly competitive market.