The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
Video Intelligence by Outbrain is a contextual video platform that connects publishers, content creators and brands via video storytelling. They create coherent video moments on your desk, on-the-go, or on your TV. The platform effectively eradicates the issues of media consumption like distractions, irrelevance and poor user experience by bringing context to videos with AI and automation, and placing their ads with relevant content.
Digitalpush is a free web/browser push notifications service that helps publishers monetize with them even when they are not browsing your website.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
FatChilli media assists digital publishers in maximizing the potential of programmatic advertising within their platforms. Fatchilli evaluates premium advertisers, choosing the highest-paying bids to display on publishers' websites, enabling effective monetization.
Ex.co is the publisher-first video platform that helps publishers reach goals they care about.
CookieScript is a consent management and cookie management software that helps publishers to stay compliant with GDPR and CCPA. CookieScipt helps publishers build trust with their audience and avoid heavy fines by helping them stay compliant with GDPR and CCPA. It also enables publishers to give their audience the chance to opt out of being contacted. Using CookieScript, publishers can achieve a lot, including cookie consent management, thereby gaining informed users.
Pepperjam, a Partnerize company, is an affiliate marketing solutions provider, powers growth for affiliates who are seeking to earn more from their content.
Does your website offer goods and services to EU residents and uses cookies? Then it must comply to Privacy and Eelctronic Communications Regulation and ePrivacy Directive. Cookiescan is a software that allows publishers to stay compliant with laws like GDPR and CCPA. It also helps publishers with user and cookie consent management.
Known to be the best affiliate tracking software, PeerClick tracks, analyses, optimizes and scales all your online advertising campaigns and affiliate programs in real time. Using it, you can track your campaign, analyze the data, optimize the performance of your ads and eventually scale your affiliate business.
Usercentrics helps publishers comply with CCPA and GDPR laws so as to not violate their audience's privacy. It also helps publishers by providing consent management services.