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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

Smaato is a digital ad technology platform that puts publishers in control. Their ad server and monetization solution provide the tools needed to deliver quality content and monetize it.

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Piwik PRO is a software that helps publishers comply with privacy laws, data governance laws, and consent management. 

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ClickMagick is an ad-tracking service that helps you track your ads and focus on profit-making.

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Clarip is a privacy management software that helps you maintain user consent and stay compliant with laws like the GDPR and CCPA.

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Pushly gives publishers a direct, one-on-one and ad-free engagement platform to interact with curious visitors and gain greater control over their audiences. 

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Formerly known as VigLink, Sovrn Commerce provides instant access to more than 50,000 merchants in one place. It solves all your affiliate revenue efforts in one place from link monetization to editorial tools to reporting.

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Nativo is a native ad platform that equips brands and publishers with the most powerful content technology available! Nativo is known for enabling large-scale native storytelling and revealing insights that unlock return on content.

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PubMatic partners with you to find out your unique needs and help you leverage the tools that you need to improve the monetization potential of your properties. PubMatic’s ad decisioning and automated selling products empower publishers with independence and access to unique demand while also maintaining a strict commitment to transparency and quality.

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Aimtell is a push notification ad platform for mobile and desktop and helps you re-engage your visitors. 

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JVZoo has an instant affiliate program with more than 800,000 active affiliates. They have streamlined the entire process to help affiliates earn more.

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Platform & Tools FAQs

Izooto is Push Notification Software . Izooto offers the following functionalities:

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Izooto is Push Notification Software . Izooto offers the following functionalities: