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Blogging

Being a publisher is fun, but it also comes with some responsibilities you can't ignore. It's like running a small business. You need to make sure your website is not just attracting visitors but also keeping them around. It's not just about creating content, it's about making an experience that makes people want to come back. There are a few important things that can really affect your success online. If you miss them, your hard work might not pay off. But don't worry, we're here to help. Let's go over seven important things you should always focus on to keep your site working at its best.

by Editorial Staff

Blogging

Push notifications are a simple but powerful tool for publishers to keep their audience engaged and coming back for more. Notifications allow publishers to send timely updates and messages directly to their readers’ devices, helping to maintain interest and build a loyal following. In this review, we’ll explore seven top push notification services that are especially helpful for publishers. These services offer features to better connect with your readers, keep them coming back, and improve their overall experience. Whether you run a small blog or a large news outlet, this guide will help you find the right tool to reach and engage your audience effectively.

by Editorial Staff

AdSense

Monetizing content in the MENA region involves exploring top AdSense alternatives to maximize revenue. With digital advertising in MENA projected to grow by 10.6% annually, publishers are increasingly opting for ad networks that offer higher CPMs and region-specific targeting. These alternatives are tailored to engage Arabic-speaking audiences more effectively, offering enhanced monetization opportunities. Selecting the right platforms can significantly improve ad strategies and increase earnings in this rapidly expanding market.

by Editorial Staff

Website Monetization

The global market for native ads is expected to reach over $402B in annual revenue by 2025. Statistics show that they are the least intrusive type of advertising, attracting up to 60% more attention than classic banners. This is because, unlike traditional display ads, native ads are designed to seamlessly blend with the content on a website, offering a more organic and less intrusive way to engage audiences. For publishers, choosing the right native ad network can command higher CPMs and ensure continued ad relevance, among a host of other benefits. 

by Editorial Staff

Website Monetization

Publishers and advertisers are increasingly turning to video advertising to meet their marketing and revenue objectives. According to Statista, ad spending in this sector is projected to grow at an annual rate of 5.83% from 2024 to 2029, reaching an impressive market volume of $251.70 billion by 2029. For smaller publishers, tapping into the video advertising market can be both an opportunity and a challenge- navigating eligibility requirements, terms related to ad inventory, revenue potential, technical integration, etc, can all narrow down your options. This guide highlights the 7 Best Video Ad Networks that are open to work with smaller publishers.

by Editorial Staff

AdSense

As digital advertising continues to evolve, many publishers in Singapore are seeking alternatives to Google AdSense to diversify their revenue streams and overcome challenges like policy restrictions and payout thresholds. With digital ad spending in Singapore projected to reach USD 837 million in 2024, it’s crucial to explore platforms that offer competitive CPM rates, advanced targeting capabilities, and innovative formats tailored to the Southeast Asian market. These alternatives not only expand monetization opportunities but also enable more customized advertising strategies that can better engage local audiences, helping content creators maximize revenue and adapt to changing market demands.

by Editorial Staff