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Advertising

To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated bidding. Using this, an ad’s suitability for a slot is based on factors like demographics, behavior, and cookie data. OTT advertising is delivering ad content to the audience directly via streaming services or through devices. These kinds of ads go beyond the TV providers that have traditionally controlled the advertising scene.  So, essentially Programmatic OTT is the real-time, automated buying and selling of ad spaces within streaming services or specific devices.  As media consumption grows year by year, OTT’s view time is the lion’s share among TV, mobiles, tablets, and PC-web. This post will discuss the best OTT programmatic advertising platforms that you can rely on and take your advertisements beyond just TV.

by Editorial Staff

Blogging

Ok, we all know that direct deal partnerships are rewarding, and you can make 2X of your regular ad income from direct deals from a single ad placement. I have been struggling to get direct advertisers but was finally able to ‘somewhat’ crack the piece. In this insightful write-up, I’ll share the tips and best practices that can help you find direct advertisers for your blog. Before you take the journey of ‘hunting the direct advertisers’, you need to align your content to ensure a few key things.

by Editorial Staff

Website Monetization

Are you struggling to balance the workload of making and sending invoices to recurring customers? Time that could be used promoting your business or building it further is now being spent on collecting payments. The digital world has a solution for this- in-app subscription management systems. With these, you can reduce the time and effort spent in managing subscriptions while still getting new customers to sign up for trial periods or offer new memberships to recurring clients. 

by Anjali Roongta

Blogging

Programmatic advertising makes use of automated technology and algorithmic tools to buy and sell media. It is advisable for everyone involved in the digital marketing business to know how programmatic advertising works: the different kinds of programmatic media buying, its various channels, etc. With the availability of hundreds of training courses and resources on programmatic advertising online, knowing which ones to consider as reliable learning source may take some research. You have to find a course that matches your interest, decide whether you want a brief course or a lengthy one, and find something that is easy to follow and relate to. There are various ways to become a Programmatic advertising expert, while some have more training than others, the majority of people need to find things with experimentation. These courses will teach you how to choose the best programmatic ad networks for your blogs. These are some of the best programmatic advertising certification courses you can consider:

by Editorial Staff

AdSense

Page RPM simply signifies Revenue Per Mille. RPM is a metric that publishers use to gauge the website revenue or revenue generated in the mobile app per thousand impressions or views. With the help of Page RPM, you can calculate estimated revenue across several devices. But keep in mind that RPM does not display the actual amount you have earned, but it represents a value obtained by dividing your earnings by the number of page views, impressions, or queries and then multiplying the whole by 1000.

by Debosmita Saha