Advertising: Latest Articles
How Programmatic Auctions Work: Insights for Publishers
The ad auction is instrumental in choosing the ads that will appear on your pages and also deciding the potential earning from those ads. All ads bring different amounts of money, and that is dependent on a couple of factors, like the advertiser’s bid for the ads. The ads that win in the auction start to appear on your website, app, or other digital property. The ad auction was curated to ensure that you get the best possible revenue for your ad space. When you see the number of advertisers' bids to show on your pages increasing, you know that the competition for your inventory is high, and so is the potential income.
Programmatic Guaranteed Best Practices for Publishers
Programmatic guaranteed in the truest senses, modernizes ad buying and expands on what programmatic advertising promises, i.e, the automated buying process to help deliver more value. The programmatic guaranteed deal is an automated buying solution with tagless trafficking, advanced reporting, and billing. These deals help execute direct buys with publishers while removing the manual processes like exchanging tags, troubleshooting discrepancies, and more. In this article, you will find an entire check that you can go through to reassure yourself that you have not missed anything while setting up your Programmatic Guaranteed campaigns.
6 Best Programmatic Audio Advertising Platforms and Companies
Digital audio ads, increased audio content consumption, streaming services and such are completely changing the advertising landscape and turning us all towards audio advertising solutions. Programmatic advertising has witnessed major success in all areas of advertising, and there is no doubt that programmatic audio has enormous potential. Digital audio advertising serves ads within the audio context while users listen to podcasts or digital radio. Programmatic includes all the processes that go through an automated system. Programmatic advertising uses technology and automates ads' selling process and insertion into audio content like podcasts, radio, and music streaming services. Programmatic audio advertising is the way of ad insertion via automated placement on the online audio mediums like podcasts, music streaming services, and such. We have listed some of the best programmatic audio advertising platforms and companies to help work out an audio advertising campaign.
Programmatic Guaranteed vs Preferred Deals: Key Differences
Programmatic is a broad umbrella that holds various kinds of advertising like open auctions, private marketplaces, real-time bidding, programmatic guaranteed, and more. Programmatic direct is the fastest-growing sector in online advertising, and these connect publishers direct with buyers. There are two kinds of direct programmatic deals: Programmatic guaranteed and preferred deals.
8 Best White Label Programmatic Advertising Platforms
Everyone in this advertising world wants to mesmerize the users with the creatives. The best White Label Programmatic Advertising Platforms are the quickest, most precise and insightful solutions for programmatic advertising. As we all know, white-label softwares are readymade tools that can be rebranded in accordance with the needs of a company. White Label Programmatic Advertising platforms are prebuilt programmatic technologies that alow you to set your own monetization platform and because the control is in your hands, you can make it transparent and control it fully. Using the best White Label Programmatic Advertising platforms, you can establish your own trading terms, adjust media-selling and generate yields. These are advertising platforms with no tag and are put up for sale. Instead of paying monthly fees, White Label advertising platforms become your product.. Below, we have listed the best white-label programmatic advertising platforms.
7 Best Books on Programmatic Advertising
Both digital marketing and programmatic advertising can be very confusing topics, especially for a beginner. Navigating through the abundance of technical jargon and its accompanying complexities can sometimes lead to confusion. Even experienced veterans may find it perplexing to stay updated on emerging technologies. In this rapidly evolving industry, research is paramount, irrespective of whether you are a beginner, or not. Programmatic advertising has brought about some severe advances in advertising technology. In the previous days, ads were negotiated manually, and publishers and advertisers would reach an agreement to place an advertisement on the website for a given period. The same ad would show, irrespective of who visited the site. Programmatic advertising uses artificial intelligence and machine learning to purchase ads in real-time. This eliminated the need for human negotiations and pre-set prices. It has made the purchase of advertisements more effective and efficient. If you are interested in programmatic advertising or media buying as a career, or simply need more information about the same, we have listed some of the best books on programmatic advertising here. These books will show you proven ways to increase your programmatic ad revenue. It is important to remember that this kind of technology is constantly evolving and it can be difficult to find resources that keep up with the time. Here, we have listed our favourite books on programmatic advertising that will give you the needed knowledge while keeping relevance in mind.
7 Best Self Serve Programmatic Advertising Platforms
In the present times, consumers are utilizing a variety of devices and platforms to make purchases. As a result, a significant amount of customer data gets deposited in various silos, providing marketers with the opportunity to engage with their customers across the entire ecosystem, regardless of geography. Self-serve programmatic advertising platforms, put simply, is a platform that enables advertisers to specify campaign requirements and buy digital ad inventory without engaging with a sales representative or a publisher. The entire process of tracking customer journeys and showing relevant ads can be complex, but it becomes more accessible with programmatic self-serve advertising. Self-serve programmatic advertising is the automated and self-reliant ability of the advertiser to place their ads without assistance from a third party. Available on multiple platforms, the format supports easy purchasing and quick campaign launches, notably cutting down on costs and offering greater convenience for advertisers when it comes to ad placement. This newer approach to advertising is prevalent and continuously expanding. We have a list of the best self-serve programmatic advertising platforms that can help maximize revenue and reduce manual work.
5 Best OTT Programmatic Advertising Platforms
To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated bidding. Using this, an ad’s suitability for a slot is based on factors like demographics, behavior, and cookie data. OTT advertising is delivering ad content to the audience directly via streaming services or through devices. These kinds of ads go beyond the TV providers that have traditionally controlled the advertising scene. So, essentially Programmatic OTT is the real-time, automated buying and selling of ad spaces within streaming services or specific devices. As media consumption grows year by year, OTT’s view time is the lion’s share among TV, mobiles, tablets, and PC-web. This post will discuss the best OTT programmatic advertising platforms that you can rely on and take your advertisements beyond just TV.
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